Public Relations (PR)
We have the expertise and the right connections to grow your business—by amplifying your reach and helping you build brand recognition.
Focus on Your Goals
With a strategic PR plan, your company has actionable goals and the necessary timeline to achieve them. We start by defining a concise target audience and media, developing key messages, and creating a 90-day growth plan for media outreach, pitching, and measuring success.
Media Training
We’ll help you pinpoint key internal thought leaders and get them up to speed on communications.
Focused Content
Your team’s areas of expertise will serve as the foundation for key inbound marketing messaging and PR strategy.
Access Media Across Industries
Match your desired target market regionally or nationwide.
Our PR experts understand what it takes to create effective editorial—and they’ve got the contacts to make it happen, too.
- Results-Driven
Our team hustles to secure placements in trade and mainstream outlets. - Well-Connected
With media contacts across industries, we can pitch for targeted reach.
Boost Credibility and Enhance Visibility
Use your current inbound marketing efforts and third-party-generated content to build brand recognition. We work with your team to identify your internal subject matter experts, elevate your thought leadership content, and amplify your efforts throughout our extensive media network.
- Pitching and Content Distribution
We’ll deliver brand-aligned content to writers, editors, analysts, and journalists who can promote your brand. - Newsworthy Abstracts
Showcase your industry expertise while aligning with the media’s subject matter.
What Our Clients Say
SmartBug has played a crucial role in helping our small marketing team redesign our website, optimize for conversions and develop strategies to move more leads through the inbound funnel.
Of all the agencies we talked to, [SmartBug] are the ones who really seemed to understand inbound marketing inside and out.
Our sales team has been very impressed by the quantity and quality of the leads generated as a result of SmartBug's work—and that is the ultimate test for any marketing initiative.
Our Latest Public Relations Insights
Marketing vs. PR: What's the Difference?
Understanding the main difference between marketing and PR can save your business from miscommunication and improve brand recognition.
Read MoreThe Role of PR in Brand Recognition
Explore the crucial role of public relations in building brand recognition and credibility through essential techniques and strategies.
Read MoreThe Importance of Public Relations in Marketing
When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness.
Read More