Bizible is a marketing attribution software that tracks and reports on channel performance. This solution can provide visibility into which channels are driving the most engagement amongst your customers and prospects. This type of information is key for marketers to understand which channels are performing best, make informed decisions, and prove marketing ROI.
That all sounds great, right? But, what does that really mean? As we shared in a previous blog post, attribution reporting is about giving credit to your different marketing initiatives to see which channels are generating the most results. It helps you understand where leads are coming from, which content they are engaging with most, and what content is converting those leads.
Some marketers may be tracking attribution today, but they may not be getting the full picture. Two common forms of attribution reporting are first-touch and lead creation attribution. While these models help the marketer understand what generated the lead, this doesn’t pull together the full picture of the channels and content that influenced the person to convert into an opportunity or customer. A solution like Bizible can provide that full picture through multi-touch attribution.
Learn how Bizible tracks multi-touch attribution and the reporting tools available.
Bizible reporting tools utilize six attribution models to help you measure the success of your marketing efforts. Here is an overview of the model types:
The model that you use should depend on the data you want to report on. Regardless of the model, the revenue generated from any deals gets attributed back to the marketing touchpoints that drove the sale.
Now that you understand the attribution models, here is a breakdown of how the Bizible reporting tools work and what types of information you can extract with them.
Before you are able to start building your reports and gathering insights, you must configure Bizible to gather key information. There are four main components that allow Bizible to track, organize, and share data, as well as provide reporting capabilities. These elements are:
After these components are implemented and connected, you are ready to start tracking multi-touch attribution. Bizible provides a variety of dashboards and reports with their Discover product. Below is a breakdown of the types of Bizible reports available.
While Bizible provides out-of-the-box reports as part of the Discover offering, you may decide to purchase Bizible without this product. For reporting, you may also prefer to use your CRM or another tool all together. Regardless of the tool you choose, you are able to populate reports with Bizible multi-attribution data. Here is some helpful information for you in case this is the direction you wish to go.
Through the use of Bizible’s Data Warehouse, you can take all of Bizible’s recorded data and present it the way you want it. The Data Warehouse allows you to connect to a business intelligence (BI) platform, like Tableau or Domo, to present the information for your organization. This provides you with more visual options than CRM reporting.
Now that you are more familiar with Bizible and the reporting tools available, does it sound like the right solution for your organization? Compare Bizible to other multi-touch attribution tools and decide.
Regardless of the attribution tool (or tools) you select, a multi-attribution tool will help you understand what is working and what is not, what content is most impactful for your customers and prospects, and prove marketing’s impact on revenue.