Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!
April 2024
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HubSpot Update Details |
It's hard to keep up with what's new at HubSpot. We hear you and that's why HubSpot decided that it's time to reinvent. In this new reality, HubSpot makes it easy for businesses like yours to quickly understand and implement AI-powered solutions so you can get back to what you're good at: delivering value to your customers.
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April 2024
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HubSpot Update Details |
This tool simplifies the creation of reports by allowing users to select an event property and specify the number of top results they wish to see. The system then automatically generates a detailed breakdown of these properties, enabling marketers to analyze customer interactions with greater ease and precision. This feature is ideal for those who may be unsure of which event properties to focus on or who prefer an automated approach to data segmentation.
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| SmartBug's Impact |
This tool allows us to provide deeper, data-driven insights with less manual effort, enhancing the efficiency of our reporting and strategic recommendations. It empowers our clients to make informed decisions based on comprehensive analytics, leading to better-targeted marketing strategies and improved customer engagement outcomes.
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April 2024
*available to Marketing Hub and Content Hub Pro+ customers
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HubSpot Update Details |
This innovative tool transforms written blog content into audio format through a text-to-speech module that can be embedded directly within blog posts. Users have the flexibility to choose from various voice options to enhance the auditory experience of their content, making blogs more accessible and engaging for audiences who prefer listening over reading. |
| SmartBug's Impact |
We recognize the value of HubSpot's Blog Post Narration feature in enhancing the accessibility and reach of content marketing strategies. By incorporating audio versions of blog posts, SmartBug can help clients cater to a broader audience, including those who are visually impaired or those who simply enjoy consuming content on the go.
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April 2024
*available to Sales Hub Pro+ customers with a LinkedIn Advanced Plus subscription
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HubSpot Update Details |
HubSpot, in collaboration with LinkedIn, has introduced LinkedIn CRM Sync to the HubSpot App Marketplace. This new two-way integration enhances the functionality of LinkedIn Sales Navigator and LinkedIn Ads by facilitating seamless data exchange between HubSpot and LinkedIn. Sales professionals can now automatically log LinkedIn activities, sync contacts and companies, validate and enrich CRM data, use CRM search criteria on LinkedIn, and receive lead recommendations based on past successes and usage data. |
| SmartBug's Impact |
This integration not only simplifies the management of LinkedIn activities within HubSpot but also enhances data accuracy and campaign efficiency. By enabling a deeper connection between LinkedIn marketing efforts and HubSpot’s analytics, SjmartBug can help our clients achieve more targeted engagement and precise measurement of their social media strategies. This leads to more effective optimization of marketing resources and better alignment of sales and marketing objectives, driving increased ROI for clients leveraging both LinkedIn and HubSpot platforms.
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April 2024
*available to Service Hub Pro+ customers
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HubSpot Update Details |
HubSpot's new Help Desk workspace is specifically designed to enhance the efficiency of support teams by centralizing ticket management and customer interactions. This workspace integrates multiple channels into one platform, providing a comprehensive view of customer interactions backed by HubSpot’s robust CRM system. The Help Desk is equipped with AI-powered tools to help teams manage, triage, and resolve customer issues more effectively, ensuring that every customer receives prompt and personalized service.
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| SmartBug's Impact |
This tool allows SmartBug to help its clients optimize their customer service operations by centralizing ticket management and leveraging AI for better responsiveness. The comprehensive view provided by the integrated CRM ensures that service agents have all the information they need to address customer queries efficiently, fostering stronger customer relationships and ultimately enhancing customer satisfaction and loyalty.
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April 2024
*available to all hubs and tiers
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HubSpot Update Details |
HubSpot has revamped its global navigation menu and sidebar to enhance user experience across its platform. The updated navigation structure now features a vertical menu on the left side of the user interface, replacing the traditional dropdown menus. This change aims to streamline workflows and allow users to navigate more efficiently throughout the platform. The redesign ensures that as HubSpot continues to expand its offerings, the navigation will remain intuitive and scalable, helping users get more done with less effort.
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Take advantage of SmartBug services for streamlined HubSpot implementation and effortlessly leverage these new updates. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!