HubSpot Product Update Roundup—January 2024

HubSpot Update Details

Let's dive into the latest updates from HubSpot, shall we? They've rolled out some pretty cool features for Instagram. First up, you can now publish right on Instagram Reels via the HubSpot Mobile App. Isn't that handy? But wait, there's more! They've also introduced First Comment Support. This means you can schedule the first comment on your Instagram posts. And finally, they've added a Location Tag feature. Now, every time you create an Instagram post, you can select a location in the social composer. This little trick is expected to boost your post engagement and reach.

Now, let's chat about why these updates matter to us at SmartBug and our clients. These new features are like a goldmine for marketing teams. They open up opportunities to reach new audiences, crank up engagement, and drive more traffic to profiles. Plus, they're a great way to raise brand awareness. Just think about it - being able to publish directly on Instagram Reels, schedule the first comment, and tag locations - all these can significantly enhance our marketing strategies. So, it's not just about new features; it's about new possibilities to grow and engage with our audience.

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HubSpot Update Details

Using the AI content assistant in workflows will enable you to write your marketing emails or internal notifications more quickly and with ease. AI content assistant automates the tedious parts of writing, leaving you with more time to shape your own thoughts, opinions, and creativity into your content.

Imagine having a tool that takes care of the tedious bits of writing, leaving you more time to infuse your own thoughts, opinions, and creativity into your content. That's what HubSpot's AI Content Assistant in workflows brings to the table. Since AI is now connected to workflows, you can program the AI to send dynamic and relevant messages to workflow members in real-time, minimizing manual work and delivering more personal communication- a win-win.

HubSpot Update Details

Transcripts provide users with an easy way to gather context on their logged calls. However, it can be time-consuming to review long transcripts when in a hurry. This feature aims to improve the efficiency of reps by reducing the time spent manually reviewing and summarizing calls.

Imagine the scenario. You're knee-deep in transcribed calls, the clock's ticking, and you need a quick grasp of context. Sounds like a daunting task, doesn't it? But wait, there's a silver lining. Now, you can generate a concise summary for all those calls in a jiffy. It's like having a personal assistant who's got your back, making sure you don't miss a beat.

Bringing it back home to us at SmartBug. This isn't just an update; it's a productivity booster. It's about turning hours of manual call review into minutes of concise understanding. For our clients, it's the way forward. It’s about giving them the tools to work smarter, not harder. So let's embrace this change and make every conversation count.

HubSpot Update Details

HubSpot’s App Marketplace has 1,500+ integrations, with new integrations being added and improvements to existing integrations being made every day. Utilizing these new and updated integrations helps customers grow better with HubSpot.

Navigate to HubSpot’s App Marketplace via the marketplace icon in the top right of your HubSpot portal. Browse the App Marketplace and select an app, then follow the prompts to install it.