Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!
May 2023
A Workspace For Prospecting
*available to Sales Hub Pro+ customers **This feature is currently in Public Beta
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HubSpot Update Details |
A dedicated workspace is being developed in HubSpot for sales reps to streamline prospecting, enhance organization, and increase opportunities. This will boost their confidence in achieving business goals and make Sales Hub more competitive against other solutions. |
SmartBug's Impact | At SmartBug, we understand the importance of efficiency and productivity for our clients. This HubSpot update, featuring a dedicated workspace for sales reps, is crucial for both SmartBug and our clients as it consolidates the prospecting experience, helping reps to better organize their day, focus on daily activities, and address urgent tasks. By streamlining these processes, we're confident that our clients will generate more opportunities, reach their business goals, and benefit from Sales Hub in new ways. |
May 2023
New Re-Imagined CTA Tool
*available to Marketing Hub and CMS Hub Starter+ customers
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HubSpot Update Details |
HubSpot now offers the ability to create various types of CTAs, such as pop-ups, slide-ins, buttons, banners, and embeds without needing a developer or designer. The drag-and-drop editor allows for customization that aligns with your website and brand guidelines, and these CTAs can be used on both HubSpot and external CMS pages. |
SmartBug's Impact |
The introduction of the drag-and-drop CTA editor gives users the ability to design and customize their CTAs, ensuring they align with their website and brand guidelines. This not only saves time and resources but also allows for greater consistency across all marketing materials. With the versatility to create pop-ups, slide-ins, embeddable buttons, or banners, our clients can now target their audience more effectively and drive higher conversions. |
May 2023
Edit Subscriptions With HubSpot Payments
*available to all Payments customers **HubSpot Payments is available to U.S. -based customers using a Starter, Professional, or Enterprise edition of any hub
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HubSpot Update Details |
This HubSpot Payments update allows users to edit ongoing subscriptions billed within the platform easily. This improvement eliminates the need to cancel subscriptions to make changes to products, prices, quantities, or discounts, streamlining the subscription management process. |
SmartBug's Impact |
This update significantly streamlines the subscription management process, allowing for easy editing of ongoing subscriptions billed in HubSpot. By eliminating the need to cancel subscriptions just to make changes to products, prices, quantities, or discounts, businesses can save valuable time and resources. This enhanced functionality leads to a more efficient workflow and a better user experience for both the companies using HubSpot and their customers. |
May 2023
Approvals For Sending Marketing Emails
*available to Marketing Hub Enterprise customers only
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HubSpot Update Details |
HubSpot's update introduces email approval requests, streamlining the coordination between marketing email designers and other users. This feature automatically notifies stakeholders for email review before sending and is required for all users except super admins, who can still request optional approval. |
SmartBug's Impact |
This HubSpot update is highly beneficial for SmartBug and our clients as it greatly improves collaboration among marketing email designers and other users within the HubSpot account. By enabling email approval requests, stakeholders are automatically notified and prompted to review emails before they are sent, ensuring that the content is accurate, relevant, and aligned with the company's messaging.
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About the author
Kody Van Sistine is a Partner Marketing Specialist who enables and empowers sales and client services teams with the tools and expertise to delight their customers. With a diverse background in manufacturing, E-commerce, brand management, and content creation, I can bring a unique perspective to any marketing-related effort. I enjoy playing video games and working on a print-on-demand side hustle in my free time. Read more articles by Kody Van Sistine.