Introducing HubSpot Breeze Intelligence and the Future of Data-Driven Growth

HubSpot’s INBOUND 2024 is currently underway in Boston. As one of HubSpot’s top elite partners, it is of utmost importance that we stay on top of each of HubSpot’s new product releases and updates to provide our clients with the best and newest technology and strategies to achieve the growth they’re seeking. 

HubSpot has decided to focus its fall spotlight on reinvention and what that means for businesses that experience major disruptions due to changes in buyer behavior, preferences, and technology. 

The fall spotlight will expand on how HubSpot will continue to provide growth-minded leaders and their teams with innovative tools that are easy to use, fast to deliver results, and unified in a single platform, enabling them to reinvent their growth strategies.

Fall Spotlight Top Announcements and Focus Areas

Marketing Hub and Content Hub (New Updates)

HubSpot is announcing new and innovative ways in which marketers can create and manage content, generate leads, and automate marketing with a complete AI-powered solution that will help them attract customers easier and faster.

Breeze.ai (Product Rebrand)

HubSpot renamed its suite of AI tools and enhanced different features to help customer-facing teams work smarter and faster with easy-to-use, AI-powered capabilities embedded across the platform.  

HubSpot Breeze Intelligence (New Product)

The main launch of this year’s INBOUND and fall spotlight is HubSpot Breeze Intelligence. This tool will help leaders identify their target market, gauge the intent of their website visitors, and easily enrich contact and company data within the platform. 

As of today, September 18 at 10:30 a.m., HubSpot has officially launched Breeze Intelligence. Let’s talk about this new and exciting product release in detail:

What Customer Pain Points Is Breeze Intelligence Solving For?

1. Businesses are finding it harder than ever to provide personalized messages and outreach at the right time due to a lack of context on their target accounts.
2. On top of that, business leaders usually buy a stack of traditional third-party intelligence software, leaving them with a mess of tangled databases that are difficult to manage and even harder to decipher.
   
   

Now, let's address how HubSpot Breeze Intelligence helps solve for these underlying pain points:

Breeze Intelligence in Detail

Following the Clearbit acquisition, HubSpot developed this brand new release, available (in English) for purchase to all paid subscriptions. 

What Is Breeze Intelligence?

HubSpot Breeze Intelligence is a B2B enrichment and buyer intent data tool that will help businesses drive demand and increase conversion throughout the funnel—all within HubSpot.

Think about Clearbit on steroids. Imagine accessing data from more than 20 million companies, all seamlessly integrated within the HubSpot platform. But it’s not just the basic details like company names or employee counts—you’ll have over 100 rich attributes at your fingertips. This includes valuable demographic data, such as the name of the CIO, and technographic insights, like the marketing automation tools they use.

The tool’s main goal is to help businesses effortlessly discover ideal prospects within those millions of companies.

Breeze Intelligence Main Features 

Let’s dig into each feature, including the use cases and limitations: 

Data Enrichment

Pain point: Siloed and incomplete data due to using simple data providers across multiple engagement tools.

How HubSpot Breeze Intelligence solves for this pain point:

1. 40+ attributes continuously refreshed 
2. 200 million+ buyers and company profiles
3. Automatic enrichment of companies and contacts once added to HubSpot
4. Bulk enrich actions
5. Enrichment settings

Limitations:

• Limited by customer credits because enrichment uses one credit per record
• Automatic and continuous re-enrichment of records limited to the 1,000 and 10,000 credits SKUs

Buyer Intent

Pain point: Siloed and incomplete data due to using simple data providers across multiple engagement tools.

How HubSpot Breeze Intelligence solves for this pain point:

Users will easily identify and prioritize good-fit, high-intent customers based on target market and website activity. How?

• Set target markets: Use key company attributes such as location, employee count, and revenue.
• Set intent criteria: Choose which pages (e.g., pricing page, use case library) on your site are most important and signal intent. Specify the minimum required number of visits and visitors from accounts, as well as the recency of that visit activity. 
• Intent orchestration: See an interactive list of high-fit companies showing intent and take immediate action. Filter by companies in your target market(s), whether they show intent, and whether you're focused on net-new or existing accounts—either inside or outside your HubSpot Smart CRM.

Limitations:

• A tracking code needs to be installed to capture first-party data 
• Limited to top 100 visitors for the selected timeframe

Available in English, Spanish, Portuguese, French, German, and Japanese

Form Shortening

Pain point: By requiring known contacts to fill in repetitive or too much information, conversion rates take a hit. 

How HubSpot Breeze Intelligence solves for this pain point:

HubSpot is improving the visitor experience by:

• Minimizing the effort required to fill out forms.
• Increasing form completion rates by reducing the number of fields.
• Ensuring high-quality data collection without too many redundant fields.

Available in English, Spanish, Portuguese, French, German, and Japanese.

HubSpot’s latest releases reflect its commitment to helping businesses stay agile in a constantly evolving landscape. With the introduction of tools like Breeze Intelligence, HubSpot empowers growth-minded leaders with cutting-edge, AI-driven solutions to streamline data enrichment, enhance buyer intent tracking, and improve lead conversion through simplified forms. 

As we continue to explore and implement these new tools and updates, our goal remains the same: to help our clients unlock new opportunities and achieve sustained success in today’s dynamic market.

Ready to take your marketing strategy to the next level? Download our free guide, Harnessing AI in HubSpot’s Marketing Hub, and discover how AI-powered tools can revolutionize your approach to growth and customer engagement.