Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!
November 2023
Automated Workflows Have Undergone A Transformation
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Klaviyo Update Details
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Klaviyo gave the flow builder a facelift, making it easier to use so you can create flows, troubleshoot them, and increase conversions faster.
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| SmartBug's Impact |
This update from Klaviyo offers a revamped flow experience, making the process of setting up customer journeys more intuitive and efficient. For SmartBug and our clients, this means less time spent on setup and troubleshooting and more time focusing on creating impactful, personalized customer interactions. The new features, like improved drag-and-drop functionality and a flow configuration side panel, make it easier to customize flows and view their performance. And with the Trigger Setup Preview tool, understanding who enters your flow and why has never been simpler. So, while it may not be groundbreaking, these enhancements certainly make for a smoother, more user-friendly experience that can help drive better results.
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November 2023
Use AI To Segment Your Audience
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Klaviyo Update Details
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Describe the customers you want to reach and AI will create a segment for you.
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| SmartBug's Impact |
This update from Klaviyo introduces AI-powered segmentation, a feature that allows businesses to create highly targeted customer segments by simply describing the type of customers they want to reach. For SmartBug and our clients, this is a significant upgrade as it simplifies the process of audience segmentation, saving time and reducing guesswork. It enables more personalized and effective marketing strategies, leading to improved conversions, stronger brand image, and better message deliverability. By harnessing AI, Klaviyo effectively takes data-driven marketing to the next level, making it easier for businesses to connect with their audiences in meaningful and impactful ways.
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November 2023
AI Improves Review Submissions and Replies
(1) Learn More > | (2) Learn More >
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Klaviyo Update Details
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Klaviyo introduces AI-powered review replies, enabling faster response times and generating review headlines effortlessly. Shoppers can now submit reviews more easily with the help of generative AI.
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| SmartBug's Impact |
Klaviyo's recent updates, AI Review Headlines and AI Review Replies, are important enhancements that bring a new level of personalization and efficiency to SmartBug and its clients. With AI Review Headlines, generating engaging review headlines has become easier, enabling businesses to capture attention and drive more engagement. Meanwhile, AI Review Replies allows for personalized responses to reviews with the click of a button, saving valuable time and ensuring each customer feels heard. These features not only streamline interactions but also foster stronger relationships with customers, leading to improved brand image and customer loyalty.
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See the full list of Klaviyo updates here >
Take advantage of SmartBug services for streamlined implementation of Klaviyo and leverage these new updates effortlessly. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today.
