Event Management
Make meaningful connections with prospects and bring your brand into the spotlight. We'll help you maximize the outcomes of your next event by managing any or all of the strategy, promotion, design, and analytics. Together, we'll turn every in-person conversation into an opportunity for your next qualified lead conversion and measurable ROI.
Booth Visits Built with ...
Cohesive Collateral
Seamless Promotion
Strong Partnerships
Trackable ROI
From In-Person Conversations to Qualified Lead Conversions
We provide comprehensive event management support to generate sales-qualified leads and boost your ROI.
Event management strategy: Get support for every show or event series, including an estimated timeline to manage ongoing deliverables leading up to the big day.
Budget management: Stick to your budget with support from our team. We'll handle setup, tracking, and reporting to stay on target.
Vendor management: Make informed decisions about the industry events you attend with vendor selection, recommendations, coordination, and ongoing correspondence.
Post-event analysis: Find out which events are making the biggest impact on your bottom line. We'll follow up with a presentation after the big day to gather actionable insights.
Add-ons: Take your event management to the next level with our select add-on services.
- In-Person Management on Event Day
- Show Strategy for Additional Shows
Invites: Spread the word leading up to your event with printable PDF and electronic versions of your event invitation as well as an email from our library.
Booth: Turn the heads of event attendees with beautifully branded booth designs. We offer a range of options, from standard to highly customized.
Banner stands: Enhance your booth's presence with banner designs. Custom designs are available.
Swag: Keep spreading the word, even when you step away from your booth. We offer placement recommendations for your brand's logo on company swag items, from pins and stickers to hats and T-shirts.
Collateral: Come prepared for insightful exchanges with all of your booth visitors. We'll provide your teams with product brochures and spec sheets.
Conversion path: Keep your loyal customers in the loop with ongoing communication about your upcoming event, including landing pages, thank you pages, interior pages, and emails.
Social media: Amplify your reach on social media on multiple channels before, during, and after the event. This offering also includes custom social media graphics.
Email: Bring your event details to the top of your customers' inboxes. We'll raise awareness before and after the event with promo emails and emails from our library.
Lead nurtures and sequences: Run pre- and post-event lead nurtures (up to six total) to capitalize on the connection you make on the day of your event. Then, maintain a steady stream of communication with pre- and post-event email sequences.
Add-on options: Keep the momentum going with our add-on event promotion services. Reach out to our team for more details.
HubSpot custom object setup: Manage all of your event details, design, and promotion using HubSpot's fully integrated ecosystem. We'll own the strategic planning and guide you through every stage of the process, from initial discovery through final execution.
- Discovery Call
- Event Management Playbook
- Recorded Training Session
- Post-Event Training and Support
Dashboards and reporting: Find out exactly how much your events are paying off. We'll analyze the data and present your team with key findings according to your KPIs. This includes reports that require custom fields and mapping, custom reports with existing data, and HubSpot-provided reports.
HubSpot Support
We'll work with your team to leverage the full power of HubSpot's fully integrated CRM. By analyzing HubSpot's data, reports, and workflows, we'll measure the impact of each event and capitalize on wins to ensure future success in the event management space. See how HubSpot's user-first platform makes it easy to track total revenue from each event's leads, establish new pipelines from each of your shows, and create automated workflows for optimal efficiency.
Creative Branding
Watch your vision come to life with creative branding to support every aspect of your event management. From booth designs and banners to promotional assets and social media campaigns, our team of in-house creatives is here to support you with captivating visuals and cohesive branding.
HubSpot 2022 Impact Award: Ashling Partners Success
Learn how we helped our client Ashling Partners dramatically increase MQLs at an in-person event by deploying a custom strategy for mobile-first attendee engagement. As a result of our marketing efforts and the event's success, SmartBug proudly received the 2022 HubSpot Impact Award for Platform Excellence.
Frequently Asked Questions
Can this service be customized to fit different types of events?
Yes! We offer a range of customization within each of our event management offerings to support clients at every level, based on event type. During the discovery process, we'll get to know your overall marketing objectives and existing strategies. From there, we tailor our event marketing solutions to align with and complement your ongoing initiatives, ensuring brand consistency and strategic coherence.
What technologies do you use for event tracking and analytics?
As HubSpot's largest and most decorated HubSpot partner, we're proud to leverage the full power of this fully integrated CRM to support you throughout your event management endeavors. We use advanced tools like HubSpot for event engagement tracking, lead capture, and post-event follow-up. We also use custom objects in HubSpot for detailed analytics and reporting. Some events have tracking technology that integrates with HubSpot. When possible, we will recommend integrating this data with HubSpot. SmartBug can provide integration services at an additional fee; these vary in cost depending on if the integration is native or custom.
Can you manage events of all sizes, from small seminars to large trade shows?
Absolutely! Our team has experience in managing a wide variety of events, and our solutions are scalable to accommodate any event size, ensuring personalized attention and quality execution regardless of scope.
How do you measure the success of your event marketing strategies?
Success is measured against predefined KPIs, including attendee engagement, lead generation, sales conversions, and overall feedback. We also analyze data after the event to provide insights for continuous improvement.
What type of support do you offer for virtual and hybrid events?
Our event management services are flexible, based on your needs. We provide comprehensive support for virtual and hybrid events, including digital platform selection, virtual engagement strategies, content creation for online formats, and technical support, to ensure a seamless experience.
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