Franchise Marketing
Add rocket fuel to accelerate your brand's growth at the local level. As a leader in franchise marketing, we work with more than 800 franchisees across 15 brands to help build their businesses through our lead generation services and more. Sound like a partner you want in your corner? Let's explore how we can help you maximize revenue growth in every local market.
Drive Awareness, Leads, and Revenue for Your Franchisees
Track campaign outcomes for every dollar spent.
Increase ROI across your network's marketing efforts.
Develop brand cohesion across your franchise network.
Launch new franchise locations successfully.
Paid Media
- Conduct market analysis, including in-depth research of keywords, competitors, and search engine rankings.
- Build custom local PPC landing pages tailored to your franchisees' service offerings and ideal customer profiles.
- Perform ongoing optimization of ad copy, keyword targeting, and contact form/phone call conversion tracking.
- Stay up to date with real-time lead notifications via email, monthly performance reports, and 24/7 access to your performance dashboard.
Website Development
- Create a cohesive and effective website that highlights each franchise in your network.
- Optimize your website's SEO for each of your franchise locations.
- Develop messaging and branding for your franchise and each of your franchisees.
- Maintain your vehicle for franchisee revenue growth with regular testing and optimization.
- Expand your knowledge of HubSpot's CMS and the entire ecosystem with our team of certified HubSpot experts.
Search Engine Optimization
- Conduct market analysis, including in-depth research of keywords and search engine rankings.
- Create a localized SEO strategy that allows your franchisees to connect with customers at the local level.
- Grow your network at a faster rate than the leading competition, based on Google algorithm updates.
- Perform routine A/B testing to extend your reach and maximize your results.
Creative & Branding
- Craft quality content that resonates with your target personas and calls your audience to take action.
- Set up a regular cadence of blog articles, e-books, whitepapers, and more to inform your readers and build trust.
- Optimize your blog content with SEO best practices to expand your franchise's reach.
- Produce stunning visuals, animation, and video content to amplify your network's impact across your social channels, landing pages, and your brand's website.
Social Media
- Amplify your brand's impact across social media platforms, including Facebook and Instagram.
- Create consistency across all branding elements, logos, colors, and messaging to maintain brand identity and recognition.
- Develop content at a local level, including posts that highlight local events, promotions, and community involvement.
- Roll out targeted advertising according to specific demographics, interests, and geographic locations.
Our Approach: Want to grow—and grow quickly? We'll help you establish winning strategies from corporate headquarters to each of your franchise locations. We'll begin by crafting the right messaging along with SEO for your target audience to build brand awareness, just like we've done for so many other emerging franchises.
- Website Development
- Branding & Messaging
- SEO
Our Approach: Ready to fuel your next level of growth? We've got you covered. We work with established franchisors who are growing their business quickly to new territories and are in need of expert-level support for continued growth. We'll help you expand your brand presence into new markets and scale franchise revenue quickly.
- Market Expansion
- PPC Campaigns
- Inbound Strategies
- SEO
Our Approach: Looking to accelerate growth? Have you hit a wall? Our proven expertise as trusted partners for large franchisors enables us to quickly understand your opportunities and challenges. We work to rapidly drive leads, optimize spend and inefficiencies, and grow revenue for your franchise locations.
- PPC Campaigns
- Inbound Strategies
- SEO
Mastering Lead Generation:
A Comprehensive Guide for Franchisor Marketing
We’ve created this foundational lead generation guide specifically for you to start adjusting and optimizing your marketing and paid advertising strategies. We want to help you not only attract and nurture franchisees but also support your franchisees in their lead generation. And that's just the beginning of the tools and templates we've created to help you increase your ROAS.
Popular Resources
Browse All Resources
How to Utilize Personalized Customer Data for Franchise Marketing
Learn how to unlock the full potential of personalized customer data and leverage it for more effective franchise marketing efforts.
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Leveraging Your Local SEO Strategy for Franchise Growth
A local SEO strategy can help your franchise grow awareness and build trust in your local market. Learn how.
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Success Stories: How a Franchise Marketing Agency Drives Growth
See how recruiting a franchise marketing agency like SmartBug can help scale your franchise network and grow your brand beyond a handful of locations.
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