How to Increase Organic Traffic to Your Financial Institution's Website with Inbound

FinServ marketers, we know that getting your executives on board with inbound and digital marketing can be challenging. To convince them that marketing deserves adequate attention, you’ll need to do more than create a beautiful website.

Whether you are looking to attract young executives who need help with student loans, investments, and retirement planning, or small business owners looking for professional assistance as they scale, these tips will help you create better content to reach your goals.

Inside you’ll learn:

• How to develop buyer personas to attract your target market segments
• How topic clusters and keywords work
• Tips for optimizing your website for search engines
• The types of content that can help you secure more organic traffic
• Strategies for creating content targeted toward personas at different stages in the Buyer’s Journey
• How to measure and interpret key organic traffic metrics
• And much more!