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Research Report & Infographic

How Leading Companies Optimize HubSpot Hubs and Features for the Full Customer Lifecycle

With five Hubs, hundreds of features, and over 1,000 third-party integrations, it's clear that no two companies use HubSpot the same way. But which Hubs and features do most companies set up, use, and find most valuable?
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How Leading Companies Optimize HubSpot Hubs and Features for the Full Customer Lifecycle
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2024 research report in partnership Databox, the leading analytics platform for growing businesses.

Take a deep dive into survey results coupled with benchmarks and HubSpot’s first-party data, revealing how businesses are using HubSpot to its fullest potential and identifying features you might be underusing or overlooking entirely. 

By accessing anonymized HubSpot user performance metrics gathered in collaboration with Databox and powered by Databox benchmark groups, you can see how your company measures up. Uncover the true performance of your metrics and take actionable steps to enhance your customer lifecycle management.

In this research report, you'll find:

Priority HubSpot Features for Implementation

Priority HubSpot Features for Implementation

See the features that were most commonly implemented while onboarding HubSpot.
Most Frequently Used HubSpot Features

Most Frequently Used HubSpot Features

Respondents let us know what's become the bread and butter of their HubSpot use. 
Metrics and Benchmarks of HubSpot Users

Metrics and Benchmarks of HubSpot Users

Get access to anonymized HubSpot user benchmarks for Marketing and Sales Hubs.

Benchmark Your Metrics: Are You Leading or Lagging?

By accessing our research report, you are also getting access to benchmark your company's performance against groups of similar companies within SmartBug's unique Databox Benchmark Group.

You can then use those benchmarks to improve company strategies, justify investing in new initiatives, set goals for your teams, or simply gain peace of mind knowing you're on the right track.

Databox benchmark group landing page submissions
See this example of a benchmark for landing page submissions in a month (Marketing Hub). Do you meet, fall under, or surpass the median number of 67 submissions in a month?
databox benchmark - live example - new blog posts published-1
Here's an example of what a benchmark will look like for you after your connect your HubSpot account.

See the Data. Benchmark Yourself. Become a Part of the Conversation.