HubSpot Training & Workshops
Get to know HubSpot like the back of your hand and navigate the customer landscape with us by your side—on-site and virtually.
Our HubSpot Gurus Light the Way
Sharpen your HubSpot skills and turn powerful strategies into action. Our industry expertise speaks for itself, helping us get you set up for success across the entire HubSpot suite.
Choose Your Own Path
Whether you're a seasoned pro or a total novice, our training sessions will equip you with the skills, knowledge, and confidence to drive your business forward.
Duration: Up to five one-hour sessions over a four-week period
Focus: This workshop offers the basics of inbound marketing to sales and marketing professionals who are just getting started.
- Buyer Personas and the Buyer’s Journey
- Inbound Content Strategy
- Database Segmentation
- Lead Nurturing and Automation
- Demand Generation and Conversions
- Search Engine Optimization (SEO), Topic Clusters, and Off-Page SEO
- Social Media Basics
- Performance and Measurement of Return on Investment (ROI)
Duration: Up to five one-hour sessions over a four-week period
Focus: This course is for senior-level sales and marketing professionals who will be deeply involved in the implementation and strategy of digital marketing.
- Goals and Funnel Benchmarks
- Service Level Agreements (SLAs)
- Ideal Buyer Personas
- Customer Journey Mapping
- Quality Lead Generation
- Lead Routing
- Lead Scoring Implementation
- Sales Content That Converts
Duration: Up to five one-hour sessions over a four-week period
Focus: This course is for marketers and customer success professionals who are excited about creating a five-star buyer experience through customer marketing.
- Buy-In for Customer Marketing
- Marketing Strategy for Customer Success
- Buyer Personas
- Key Customer Touchpoint Mapping
- Content Strategy
- Key Technology
- Customer Marketing Performance
Duration: Up to five one-hour sessions over a four-week period
Focus: This course is for marketing leaders who are focused on B2B and want to develop targeted marketing strategies through account-based marketing (ABM).
- ABM Metrics
- Target Accounts
- Inbound-Centric Account Strategy
- Content Mapping to Your Account Strategy
- Account Data Mining and Engagement
Duration: Up to 10 hours per hub of expert-led training over a three-week period
Focus: This workshop is tailored for B2B companies that are already navigating the HubSpot ecosystem and are ready to level up.
- Hands-on experience with AI for strategic decision-making, dynamic lead generation, creative content creation, sales optimization, and customer success
- Go-to strategies for implementing AI throughout the HubSpot ecosystem
- Exclusive content
- Live Q&A sessions
Bonus: Access comprehensive training materials, personalized coaching sessions, and post-workshop support starting at $5,000.
Duration: Up to five one-hour sessions over a four-week period
Focus: This course is for any marketing leader who has a solid handle on the inbound methodology and is ready to implement those principles with HubSpot.
- Buyer Personas Creation in HubSpot
- Contact, Companies, and List Creation
- Content Planning and SEO
- Blogging, Forms, Landing Pages, and Your Website
- Workflows Creation and Management
- Social Media Post Creation and Monitoring
- Analytics and Reporting Tools
Duration: Up to five one-hour sessions over a four-week period
Focus: Whether your marketing and sales professionals are just getting started or are seasoned pros, this course is for those who will be using the HubSpot CRM on a daily basis.
- Customer Journey Mapping and Sales Processes
- HubSpot Alignment Based on Business Needs
- Inbox Setup
- Deals, Contacts, and Companies Management Within HubSpot
- Properties, Contacts, and Companies List Management
- Deals and Deal Pipeline Management
- Assessment of Key Performance Indicators (KPIs)
Duration: Up to five one-hour sessions over a four-week period
Focus: This course is for pioneering sales, marketing, and customer success professionals who want to leverage HubSpot’s new Service Hub.
- Configuration of the Help Desk and Ticketing
- Knowledge Base Building
- Live Chat Monitoring and Configuration
- Customer Survey Tools and Analysis
Duration: Up to five one-hour sessions over a four-week period
Focus: This course is for the marketers, admins, devs, and anyone else on your team who will be deeply involved in the day-to-day management of your website within HubSpot.
- Efficient Website Management with HubSpot CMS Tools
- Dynamic, Personalized Web Experience Creation
- SEO Optimization Within HubSpot CMS
- Marketing, Sales, and Customer Service Tools Integrations
- Analytics for Data-Driven Content Optimization
Explore Our Approach
Get Acquainted with Discovery & Preparation
- We’ll get to know your business, team, and pain points to work toward key goals starting on day 1.
- Need to refine your processes and strategy? Workshops fine-tune the chaos. Ready to dig into HubSpot to manage your marketing activities? Training takes you from novice to master. Customize your agenda to meet your needs.
Start Learning Through Workshops & Trainings
- Tackle HubSpot 1:1 with your SmartBug trainer or in a group with members of your team. We give you the confidence to adopt, integrate, and optimize the platform for your needs.
- Day 1: Attend a training session with our experts and learn how HubSpot can benefit your business.
- Day 2: Test your newfound knowledge and skills through breakout sessions and 1:1 support.
Access a Supportive Resource with Follow-Ups
- Need a helping hand? We’re standing ready to help you implement tactical solutions with the power of HubSpot.
Meet Our HubSpot Certified Trainers
Paul Schmidt’s training experience started when he was a HubSpot inbound marketing consultant in 2012. Paul has onboarded more than 250 companies to HubSpot, showing brands the most effective ways to use the software to reach their goals. His style mixes verbal, visual, and hands-on training to accommodate every type of learner. His favorite part of training is seeing the light bulb go off when a trainee realizes how automated tools can save them hundreds of hours on something they used to do manually every single day.
Sandy Moore is a Senior Director at SmartBug Media. Sandy has over 20 years of sales and marketing experience and began her career at Omni Media, a division of the world’s third-largest (publicly traded) communications company, Publicis Groupe. Since 2018, Sandy has specialized in creating sales enablement programs and providing CRM sales training and inbound marketing services for her clients using HubSpot. Sandy graduated magna cum laude from the University of Toledo. She first studied industrial and mechanical engineering for two years before switching her major to complete her degree in marketing and e-commerce (digital marketing). Sandy believes that organizations must clearly align their sales and marketing teams to truly succeed and reach their revenue potential.
Tabitha is a Director of Client Strategy at SmartBug Media. She is well-versed in implementing marketing strategies for many industries, including SaaS, healthcare, consumer services, automotive, and more. Outside of work, you'll find Tabitha traveling with her husband, taking her two corgis on adventures, and researching a Costa Rican retirement plan.
Elison Maclaud Barbeta-Comstock is a skilled HubSpot Certified Trainer and an expert in inbound marketing with over five years of practical experience. Specializing in HubSpot, he helps businesses of all kinds make the most out of their CRM. Elison's approach is all about simplifying things that are complex, making it easier for businesses to understand and use inbound strategies effectively. Passionate about educating others, he loves seeing businesses achieve their goals through his guidance and support. Additionally, Elison is enthusiastic about utilizing technology to empower marketing processes, leveraging innovative tools to streamline operations and drive success.
Hannah Watson is a Marketing Strategist with nearly a decade of experience in the field. Having previously served at HubSpot and holding the title of HubSpot Certified Trainer, she specializes in marketing automation. Hannah is passionate about leveraging her expertise to drive growth and achieve outstanding results for her clients. After work, she enjoys time with her outgoing toddler and finds joy in her role as a personal trainer, embracing all things fitness.
As a Senior Strategist fluent in both French and English, Mélanie brings extensive experience in sales and marketing strategy development to the table. With over 40 HubSpot certifications, she passionately shares her deep enthusiasm for HubSpot during onboardings. Mélanie is dedicated to sharing her knowledge, optimizing processes, and implementing top-tier growth strategies for businesses of all sizes. Celebrated for her ability to think outside the box and streamline processes, she thrives on overcoming challenges and crafting unique solutions.
Samuel is an experienced Marketing Manager who has a proven track record in the digital world. Now the leader of a team of consultants at SmartBug, his strategic thinking and professional skills have often been put to good use in building and executing strategies for clients on various marketing tools including HubSpot, Zoho, Marketo, Unbounce, and many others. Involved in the HubSpot community, Samuel is a HubSpot Certified Trainer, an assistant teacher in the HubSpot Academy Bootcamps, and also has been a HubSpot correspondent for INBOUND.
After being introduced to HubSpot in 2014, Aubreigh Blair, SmartBug’s VP of Client Strategy and Growth, began applying the inbound methodology for both B2B and B2C clients. The inbound methodology quickly evolved into a full customer lifecycle approach—servicing clients' marketing, sales, and customer success departments. With experience across industries such as SaaS, financial services, manufacturing, automotive, healthcare, and senior living, she leverages her expertise to elevate the entire SmartBug client services team through her leadership and HubSpot insights.
Combining his expertise in sales, marketing, and data with a strong technical background as a system admin, Alex has been an integral part of the HubSpot ecosystem since 2014. As a HubSpot Certified Trainer, he excels at assisting businesses with complex requirements to seamlessly integrate HubSpot, ensuring the platform works for them rather than the other way around. His daily hands-on experience with HubSpot allows him to confidently address the intricate technical needs of businesses, empowering them to make the most of the platform's potential. If you're looking for a skilled and dedicated professional to guide you through HubSpot integration, Alex is here to help you unlock your business's full potential.
Simon is passionate about technology and marketing strategy. Everything related to customer behavior has fascinated him since a very young age. Working with HubSpot for over 10 years, he has been involved in more than 500 inbound marketing, sales enablement, and CRM migration projects! Result-oriented, he knows how to optimize the value of every dollar and hour invested due to his experience in several startups before joining the SmartBug team.
Evens Sheehy first became a customer of HubSpot in 2011, igniting a deep-rooted connection with the platform. He has developed extensive expertise in utilizing HubSpot to optimize sales and marketing strategies, becoming a prominent HubSpot Solutions Partner. His proficiency includes integrating inbound methodologies to foster business growth and enhance customer interaction. Evens actively shares his knowledge as a coleader of the Montreal HubSpot User Group and a HubSpot Academy Bootcamp instructor, demonstrating a commitment to the community's growth. Fluent in both French and English, he effectively communicates and educates across diverse audiences.
With six years of client-side digital marketing experience—including three years as a HubSpot product owner—Zachary not only understands how to apply HubSpot practices within an organization, but also truly understands the reality and challenges teams face in the modern business setting. With a balanced creative-logical approach, and a keen sense of pedagogy, Zachary aims to not only help companies learn how to use tools efficiently, but also create sustainable and long-lasting change for SmartBug's customers.
Romain Bellet is a HubSpot Certified Trainer with deep expertise in growth marketing, digital strategy, and marketing automation. From 2020 to 2022, he served as a Growth Marketing Trainer at Growth Tribe, training over 2,000 professionals and coaching 500 companies across a variety of industries. Currently a HubSpot consultant at SmartBug, Romain helps clients maximize their use of the HubSpot platform to drive measurable growth. As a LinkedIn and social selling expert, he also advises on leveraging social platforms for impactful engagement. Romain is passionate about empowering professionals and organizations to achieve success through effective digital transformation and automated marketing strategies.
SmartBug Trained Lavi to Maximize HubSpot's Features, and Advance their Sales Enablement
Your Training, Your Way
We know every team operates differently. That’s why we offer virtual and on-site learning opportunities to give you freedom and flexibility to learn the way you want to.
Virtual & On-Site
Virtual
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