How Chief Revenue Officers Will Maximize Cash Flow in 2021

 Technology is key to manage prospective and current customers' journeys. There's never been a better time to be a chief revenue officer (CRO). Unlike a traditional VP of sales, CROs are responsible for the entire customer lifecycle.

There’s never been a better time to be a chief revenue officer (CRO). In 2021, silos between customer-facing functions within organizations are coming down, to the benefit of customers and profitability, says Jen Spencer, who holds the CRO position at marketing firm SmartBug Media.

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April 19, 2021 by Kris Blackmon, Chief Channel Officer, JS Group