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Intelligent Inbound® Marketing Quiz

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Inbound Marketing

1.

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Over the course of the last 12 months, how has the amount of ungated content your company creates changed?

2.

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Over the next 12 months, how do you expect your company’s investment in ungated content to change?

3.

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What type of content have you been creating? (Select all that apply.)

4.

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What is your biggest fear regarding your conversion rate optimization efforts? (Select all that apply)

5.

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On average, approximately how many tests do you run each quarter in an effort to improve conversion rates?

6.

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What tools are you using in the research, execution, and analysis of your content marketing efforts? (Select all that apply.)

7.

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How often do you use data to inform your editorial calendar?

Inbound Marketing | Section 1 out of 4