Paid Media
Ready to supercharge your paid media efforts? With strategic Pay-Per-Click (PPC) advertising, you can bring your business to the top of users' search results and deliver quick solutions for their bottom-of-funnel inquiries. As a certified Google Premier Partner agency, we're proud to lead the way in effective PPC campaigns specifically designed to build awareness, boost conversations, and increase sales.
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Tap into PPC solutions built with…
Total Transparency
Clear Communication
![sb-icon-money-growth-chart@300x-1](https://www.smartbugmedia.com/hs-fs/hubfs/sb-icon-money-growth-chart@300x-1.png?width=44&height=45&name=sb-icon-money-growth-chart@300x-1.png)
Strategic KPIs
Actionable Insights
Deploy Our Proven Strategy
We’ll do the heavy lifting to connect your buyers' search intent with your products and services. The best part about paid? Our strategy remains agile as your goals evolve.
Targeting Audiences
Let's begin by defining your target audience. This is a huge piece of the puzzle that sets successful campaigns apart. We'll leverage first-party data, remarketing lists, custom audiences, affinity audiences, lookalikes, and more to make sure we're connecting with your ideal buyers.
- First-Party Data
- Remarketing Lists
- Custom Audiences
- Affinity Audiences
- Lookalikes
Messaging & Branding
Then, we'll start crafting cohesive messaging across your campaigns and encourage users to take action. What do you want people to do? Whether that's filling out a form, scheduling a demo, or requesting a quote, defining your CTAs sets the foundation for ad copy, website copy, and landing pages. Once you know what you’re trying to accomplish, we can work backward to get the copy just right.
- Ad Copy, including Amazon
- PPC Landing Pages
- Websites
Conversion Tracking
Next, find out exactly where your campaigns stand. We'll help you analyze and interpret performance data so you can measure the effectiveness of your PPC ads. Thanks to monthly reports and 24/7 access to your dashboard, it's easier than ever to track your progress. Together, we'll create a complete picture of conversion tracking to reach your goals.
- Google Ads Conversion Tracking
- Bing Conversion Tracking
Smart Bidding
After that, you'll begin to leverage smart bidding as one more strategy to maximize the outcomes of your next PPC campaign. We'll work with you to make thoughtful decisions about when and how to execute your smart bidding and ensure that the ad platform receives the proper conversion data. Then, we'll work behind the scenes to get you ahead of the competition by optimizing campaign settings, ad copy, keywords, and landing page(s) to get the desired results.
- Target CPA
- Target ROAS
- Maximize Conversion
- Maximize Conversion Value
Testing & Iterating
Finally, find out which PPC efforts are making the biggest impact. Naturally, your digital marketing strategy will evolve as your goals change. By consistently reviewing your campaign's data and insight, we can make recommendations about the next best steps. We'll work on a continual basis to test, iterate, and optimize your ad campaigns for the very best performance outcomes.
- A/B Testing
- Monthly Performance Reports
- 24/7 Access to Performance Dashboard.
Reputation Management
Your customers are talking to you. Are you listening? With so much user-generated content online, including customer reviews, it can be tough to keep up. That's where we come in. We'll help you keep a pulse on your brand's reputation by managing, responding to, and promoting the very best your business has to offer, in your customers' own words.
- Promotion of Positive Customer Reviews
- Speedy Responses to Negative Reviews
- 24/7 Customer to Client Feedback
Franchise Marketing
Drive results across your franchise networks with scalable pay-per-click (PPC) advertising campaigns. We'll help you streamline your digital marketing efforts and boost ROI using proven strategies for ad creation, keyword analysis, and ongoing testing and optimization. Plus, you'll get 24/7 access to your custom PPC performance dashboard.
- Custom Local Campaigns Per Franchisee
- Custom PPC Landing Pages
- Phone Call Lead Tracking and Recording
- Real-Time Lead Notifications via Email
- Monthly Performance Reports
Paid Media Services
Connect with your customers on the platforms they already know and trust. We'll handle performance, testing, and analytics on the backend so you can focus on big-picture goals.
![sb-icon-cog-check_10](https://www.smartbugmedia.com/hs-fs/hubfs/sb-icon-cog-check_10.png?width=240&height=240&name=sb-icon-cog-check_10.png)
Google Ads
![sb-icon-cog-check_10](https://www.smartbugmedia.com/hs-fs/hubfs/sb-icon-cog-check_10.png?width=240&height=240&name=sb-icon-cog-check_10.png)
Microsoft Ads
Facebook & Instagram Ads
LinkedIn Ads
YouTube Ads
Google Local Services Ads
Success in Higher Education & Beyond
At SmartBug, we have a long history of delivering paid media success in higher education. See our recent year-over-year (YoY) results as part of our multi-platform digital campaigns for over 130 programs at the University of Washington, totaling over 1.3 million in annual ad spend.
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Google Premier Partner
Most Decorated HubSpot Elite Partner
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Klaviyo Master Elite Partner
An Extension of Your Team
Innovators. Problem solvers. Go-getters. We’re proud to maximize outcomes for your e-commerce business and accelerate your growth.
SmartBug Reduced Paid Ad Costs and Boosted Leads for Two Maids
What Our Clients Are Saying:
ZenShopWorld
Online Luxury Retailer
Malmar Enterprises
CloudVelox, CMO
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