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Paid Media


You’ve got top-notch content. We’ve got top-notch talent. Let’s work together to extend and amplify your reach.

Put Your Content to Work

Your buyer personas are ready and waiting for your content—you just need them to be able to find it. We’ll do the heavy lifting to connect your buyers' search intent and your offer to create and execute paid search and social campaigns that work.

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Keyword Research

We’ll identify the language that resonates most with your buyer personas around pain points, your solution, and your brand.

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Content Amplification

Once we determine which content drives the most conversions, we’ll increase those results through paid efforts.

Trailblazing Inbound for the Senior Living Industry

With inbound marketing, web design and optimization, paid search and social, and plenty of content, we helped The Arbor Company develop a new kind of marketing for senior living communities.

971%
revenue ROI over an 18-month period from inbound marketing and online advertising
25%
of move-ins originated online
64%
of new residents originating online come from organic search

Location, Location, Location

paid search and paid social

When your buyer personas take their pain points to Google, make sure you rise to the top as the answer to their problems. If they’re more likely to trust their business or social networks, make sure you’re there as the subject matter expert with solutions at the ready.

  • Paid Search
    Boost your visibility, clicks, and—most importantly—revenue for the solution-based keywords your buyers are actively searching for.

  • Paid Social
    Slide into your personas' social feeds and timelines to maximize impact. 

Flexibility and Strategy Optimization

The best thing about paid efforts? They’re extremely flexible. With practically instantaneous data, we can see which efforts are succeeding, shift funds, and deliver an even more effective paid campaign.

Flexibility and Strategy Optimization
  • Data-Driven Progress
    With best-in-class technology, we can quickly analyze data to deliver results and actionable next steps. 
  • Agile Performance
    Frequent check-ins allow us to focus your investment on the campaigns that perform best.

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