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3 Tactics to Consider for Your Next PR Strategy
How to set appropriate media expectations for continued success.
New September 2018
Whether you’re starting your media relations strategy with a narrow focus or hitting the ground running with a robust, comprehensive plan, it is important to understand not only your own goals, but also the media’s expectations.
This guide explores various media relations tactics so you can get the win and also build quality media relationships along the way.
We’ve put together this e-book to help you:
- Pitch to the media for interviews to gain a mention, quote or feature in a third-party article
- Pitch to secure contributed content
- Pitch nontraditional media like podcasters and bloggers
- And ultimately, provide you valuable tips for working with the media.
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