Get ready to learn about
Connecting Keywords to Content Planning: How to Build a Comprehensive SEO Strategy
Want to know what you’ll learn before watching? Scroll down.

SEO used to be simple. Find a bunch of ideal keywords and write one article per keyword. Oh, and don’t forget to use that keyword 800 times in each article! Today, SEO is less about churning out content and more about the overall strategy that you use for search optimization. If you skip defining the strategy, you’ll lose before you write your first article.
In this webinar, we'll discuss:
- Keyword research opportunities that are often overlooked
- How to use keywords to inform your content strategy, including actionable steps for execution
- On-page optimization techniques that everyone should be using
Recorded October 2018

Our Latest Insights

How to Tell a Compelling Healthcare Brand Story: 3 Proven Strategies
Want to create a compelling healthcare brand story? Discover proven storytelling strategies that build trust, engage patients, and elevate your brand.
Read More
Branding and Messaging for Senior Tech: How to Connect with the AgeTech Audience
Learn how to build trust and craft effective AgeTech messaging to connect with older adults, caregivers, and influencers in this SmartBug vidcast.
Read More
HIPAA-Compliant Healthcare Marketing: Digital Strategies for Growth and Compliance
Discover HIPAA-compliant marketing strategies to engage patients, protect data, and drive growth while ensuring privacy and regulatory compliance.
Read More