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NGS

Driving Brand Authority in the Commercial Window Film Industry

Cover of NGS guide to commercial window films, showcasing skyscrapers and emphasizing security, eco-friendliness, and aesthetics benefits.
introduction page of NGS guide explaining how window films address challenges in commercial buildings, with links to various industries and benefits.

Background

NGS is a commercial window film company based in Atlanta. Whether for new construction or remodeling, NGS provides full-service consultation, project management, design, and installation for clients in need of energy-efficient window films, architectural wraps, printed graphics, signage, and security films and barriers.

Energy efficiency, privacy, safety, and security matter to schools and businesses, but they can sometimes get deprioritized amid the day-to-day grind. So how do you get their attention and persuade them to invest in such a niche product? NGS connected with SmartBug Media® to reimagine its Comprehensive Guide to Commercial Window Film e-book.

Thanks to the design team’s detail-oriented approach, NGS has a refreshed design for this informative e-book. This one asset not only created brand authority but also laid the groundwork for a new pillar page template NGS could use for additional long-form content. 
Cover of NGS guide to commercial window films, showcasing skyscrapers and emphasizing security, eco-friendliness, and aesthetics benefits.

Identifiable Cover Imagery

You know what they say about judging books by their covers ... but all written content must be enticing! The cover of this e-book reflects NGS’s simple and clean branding, making it instantly identifiable. A matte image fleshes out the background while NGS’s varying blue tones create a visual hierarchy.

NGS guide page discussing occupant comfort benefits of solar control window films, focusing on temperature regulation and reduced glare in buildings.

Engaging Format

The way you present information is often just as important as the words themselves. SmartBug formatted the e-book in a two-column layout to add energy to the design and make CTAs pop.

Page from NGS guide on safety and security window films detailing protection against glass breakage, intrusion, blasts, storms, and graffiti.

Brand Identity Elements

The smallest touches accentuate information and easily consolidate a brand. NGS’s e-book incorporates custom icons to create design consistency and reflect brand identity. CTAs with video hyperlinks also draw attention and help users take action.

Promo graphic for NGS window film solutions highlighting building enhancement, security, solar control, and aesthetics with a call-to-action button.

Clear and Concise Next Steps

Always make every piece of visual real estate count! The final page of the e-book design sums up the benefits of window films and uses a CTA to give readers one more chance to take action.

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