Guideline provides media intelligence to help advertising leaders to make clear, data-driven decisions. Its AI platform delivers trustworthy media intelligence data to buyers, sellers, and platforms to redefine how the world buys and sells media.
Coming off of a recent rebranding effort, Guideline wanted to create informative assets to quickly get to the heart of what its intelligence platform offers. The company turned to SmartBug Media® to lead the charge, beginning with a one-sheeter for its sales team to use when discussing upsells and upgrades with prospects.
Thanks to strategic design decisions surrounding formatting and imagery, as well as robust information about the Guideline Planning (GLP) platform, the company’s dealmakers can go into any conversation prepared to discuss its API and third-party integrations alongside its media planning benefits.
