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Pepper’s Personal Assistants

Illustrating How Personal Assistants Can Declutter Busy Lives

Woman lifting her daughter in a bright kitchen, illustrating the benefits of having a household assistant to reduce daily chores and stress.
Infographic showing how Pepper’s Personal Assistants can manage tasks like home repair, grocery shopping, and vendor management for busy households.

Background

Pepper’s Personal Assistants is a Seattle-based company that offers services to help people manage their households amid competing demands. From grocery shopping to meal planning, laundry to appointment scheduling, Pepper’s Personal Assistants offers household support to keep busy professionals on track.

But people don’t always understand the value of hiring a helping hand, and Pepper’s Personal Assistants needed a clear way to articulate its value proposition. Already partnering with SmartBug Media® for marketing, the brand came to our team with a simple question: “How can we emphasize the benefits of assistant services?” 

Thanks to the creativity of SmartBug’s designers and writers, Pepper’s Personal Assistants ended up with an infographic that married empathetic and data-driven messaging with attention-grabbing imagery.
Infographic showing how Pepper’s Personal Assistants can manage tasks like home repair, grocery shopping, and vendor management for busy households. Woman folding laundry next to a stacked washer and dryer, highlighting how a personal assistant can free up time for family and career.

Engaging Layout

A reader-friendly infographic offers Pepper’s Personal Assistants a new way to engage customers and remain lighthearted. The information is presented in a visually appealing and understandable way to draw readers in and showcase expertise and thought leadership.

Infographic depicting a busy mother’s daily schedule, emphasizing the gender gap in household chores and the value of a household assistant.

Empathetic Communication

Life never slows down, as the target audience for Pepper’s knows all too well. We wanted the messaging in the infographic to relate to their busy lives and speak to common obstacles. We wove in an empathetic approach to highlight the advantages of having a personal assistant.

Illustration of a woman relaxing on an orange couch, positioned on top of a pie chart.

Eye-Catching Graphics

The bread and butter of infographics are the visuals that draw in eyeballs to amplify a larger message. SmartBug developed an illustration style including both iconography and colorful imagery to convey information in a compelling way. 

Mother joyfully carrying daughter on shoulders in a bright kitchen, both smiling and holding hands up, capturing a happy and playful moment.

Real-Life Benefits

When you’ve had a long day at work, the last thing you want to do is come home to a long list of chores. The infographic’s featured image doubles as a thumbnail for its listing page to emphasize the biggest win for customers: more time with their families.

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