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Logically

Incorporating Captivating E-Book Designs for a Leading Cybersecurity Provider

Ebook cover page of a guide titled “Elevating Your Security Posture: A Guide to the NIST Cybersecurity Framework 2.0” by Logically.
Ebook explanation of the updated NIST CSF 2.0, its evolution, and how it helps organizations manage cybersecurity risks since 2013.

Background

Founded in 1999, Logically is an IT and cybersecurity firm dedicated to helping organizations achieve their business goals. Logically scales with its customers to manage complexity and performance as their technology needs evolve.

Logically wants to be known as a go-to IT expert, positioning itself as such through its website and information assets. When new cybersecurity regulations emerged, the brand turned to SmartBug Media® to develop a resource to get the word out. The result was an e-book that was just as aesthetically pleasing as it was informative.

By using a mix of graphic elements inspired by the brand’s website, the SmartBug® design team created a sense of brand cohesion, inspiring audiences to engage with the new information. 
Details on the functions of the NIST Cybersecurity Framework, including Protect, Detect, Respond, and Recover, for organizational security. Ebook discussing the NIST Cybersecurity Framework 2.0’s goals to improve accessibility, scope, and adaptability for better organizational security.

Logical(ly) Pops of Color

SmartBug used Logically’s trademark magenta and teal tones to instantly tie the e-book to the brand. The cover mirrors the website’s gradient image overlay, and the dark box makes the title stand out.

Reasons for adopting the new NIST Cybersecurity Framework 2.0, including organizational resources and incident response capabilities.

Visual Flourishes to Improve Readability

Our designers prioritized readability by breaking up walls of text with elements such as icons to make content scannable and background boxes to create dimension. These elements, also used on the website, add to Logically’s brand consistency.

Text detailing the expansion of asset inventory, continuous improvement, and MSP support for implementing the NIST Cybersecurity Framework. Ebook call to action for organizations to speak with Logically’s cybersecurity experts for enhancing security posture and adopting the NIST CSF 2.0.

Attention-Grabbing CTAs

With all this new guidance on cybersecurity, readers need to know what comes next. The back cover features the familiar magenta and teal gradients, and a dark box overlay drives readers directly to a clear CTA to start a conversation with an expert. 

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