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Briostack

Mowing Over Business Inefficiencies with Briostack’s Lawn Care Software

Cover of a guide titled “How to Grow Your Lawn Care Business” by Briostack, featuring a worker in safety gear trimming grass with a string trimmer.
Two workers in protective gear use string trimmers to cut tall grass in a grassy field, surrounded by trees on a bright day.

Background

Briostack, based in Utah, offers the most innovative pest control software on the market. Its all-in-one platform enables businesses to streamline services and operations to scale.

But you know where pests often end up? On your lawn! Briostack wanted to do some scaling of its own to support the lawn care industry with its software as well. The company reached out to SmartBug Media® to support the initiative, which included developing educational lawn care service content for current and potential clients.

Thanks to the expert design team at SmartBug®, Briostack has an engaging e-book to showcase the benefits of lawn care and how its business management software can help. The design incorporates eye-catching elements to pull readers in and highlight important details about the software.
Page discussing challenges for lawn care businesses, highlighting industry growth, expected market value, and pressure to lower prices while staying competitive. Page outlining lawn care business growth factors, including property market dependence, small job limits, competition, demand, and weather impact on work.

Responsible Design

SmartBug created an informative e-book to drive business in the lawn care sector. The design supported vital brand information responsibly with imagery showing proper PPE for lawn care services.

A worker mows a lawn while a van is parked nearby. The page discusses strategies to increase lawn care business efficiency, focusing on streamlining scheduling with technology.

Consistent and Digestible Information

The e-book incorporates iconography throughout to enhance readability. These visual flourishes adhere to Briostack’s branding and make the information scannable.

Page offering tips for growing a lawn care business, emphasizing the importance of analyzing customer feedback and reviewing finances to increase profitability. Page offering tips on marketing for lawn care businesses, focusing on budgeting and optimizing digital presence. Includes an ad for Briostack lawn care software demo.

Calling Attention to All the Right Things

Our team created a dimensional design, layering text boxes over images to highlight vital information. And, so that readers know what to do when they finish reading, the e-book nests a clear CTA inside a red callout box to drive demo requests.

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