Background
According to a HubSpot Research report, 54 percent of consumers prefer to see video content from brands and businesses they support over any other type of content. Developed to showcase SmartBug Media’s video capabilities, the two spots, titled Career Day and Flight School, feature a “wise-beyond-her-years” girl educating others on the future of marketing and the impact of data-driven Intelligent InboundTM. Filmed over two days in California, the humorous videos are primarily brand-building. The spots are used in social media and email campaigns and at trade shows and events.
