Tech Data Global Lifecycle Management (GLM) has struggled to differentiate itself from its parent company, Tech Data, since its inception in 2018. Users consistently associate GLM with hardware, logistics, and vendor management, as opposed to the full breadth of life cycle management services it actually provides. The company approached SmartBug Media™ for help creating a one-page look at its offerings. We created a “wheel” graphic, which has helped Tech Data GLM consistently deliver an “aha” moment to its prospects by allowing them to see exactly how Tech Data GLM’s services apply to each touchpoint of the product life cycle. This high-level approach is helping Tech Data GLM educate its prospects and improve brand awareness.
