CatholicMom
Constructing an Inviting Content Hub for More Shares and Support
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Background
CatholicMom provides a network for women to connect with other women, share ideas, get support, and find encouragement in everyday Catholic living. The organization came to SmartBug Media® in order to reach more moms, strengthen its brand, and establish itself as the go-to site for daily connection and support. SmartBug® built a fresh, clean content hub—created to invite visitors, promote shares, and propel traffic.
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Creating a Fresh, Inviting Feel
In order to make moms feel welcome, we incorporated bright images and crafted a clean, modern, whimsical design.
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Building an Organized Content Hub
CatholicMom’s blog features 200+ writers on a daily basis. So we organized a layout that displays content beautifully, without clutter.
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Lifting Work Off the Client
We constructed an auto-populating homepage that simplifies uploads. It automatically manages posts and displays fresh content.
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Sparking Shares Through Design
To encourage more shares and reach more visitors, we baked “Click to Tweet” features and shareable quotes into blog posts.