Cycling Frog

Driving E-Commerce Revenue for a Lifestyle Cannabis Brand

Background

Cycling Frog believes cannabis consumption should be normalized, so the company makes it accessible in products that are legal to possess and consume. From seltzers to gummies, Cycling Frog’s product line is made from high-quality, sustainably farmed hemp, as well as organic, non-GMO, vegan, and other natural ingredients. Quality is guaranteed, and each item is pure and 100 percent free of any pesticides, heavy metals, residual solvents, and harmful microbes.

But to get those products to the masses who need or want them, the brand needed to shake up its marketing. Cycling Frog turned to the pros at SmartBug Media® to leverage the power of email. Together, we created both a consistent look and feel and a solid brand voice to give customers memorable one-on-one interactions. Thanks to a new brand strategy, SmartBug was able to drive e-commerce revenue across automated flows, marketing campaigns, and sponsored sends, plus help the Cycling Frog e-commerce team with effective Q4 and holiday email campaigns.

Evergreen Flows

By partnering with SmartBug, Cycling Frog accelerated from zero to 60. In three short months, we helped the company increase revenue attributed to flows from 0-18 percent, thanks to creating flows that reflected the look, feel, and voice of the Cycling Frog brand.

Cycling Frog Email Marketing by SmartBug Media - Email example

Campaign Optimization

New and improved email campaigns mean better performance. SmartBug created sales around holidays such as New Year’s and Valentine’s Day as well as big events including “the big game.” These emails significantly outperformed Cycling Frog’s industry benchmarks for key metrics such as open rate, click rate, placed order rate, and unsubscribe rate.

Custom Strategy

The right emails are nothing without an accurate target audience. So SmartBug took steps to grow, segment, and refine Cycling Frog’s email list for optimal performance. The result? A 96 percent increase in Klaviyo-attributed revenue compared to the previous period.