Expedited Freight

Trucking Toward a Unified Web Presence for ExpeditedFreight.com

Background

ExpeditedFreight.com is part of the AirFreight.com brand—a shipping and logistics company specializing in urgent airborne and ground deliveries. ExpeditedFreight.com is laser-focused on expedited trucking, and as part of a massive effort to rebrand the AirFreight organization—including AirFreight.com, HotShotTrucking.com, and SameDayAir.com— it needed a fresh brand identity and web design.

After seeing the success of the other brands in the portfolio, ExpeditedFreight.com approached SmartBug Media® for the glow-up treatment. The unifying vision for all of them? To create a clean, modern, and professional brand presence. Thanks to our expert designers and developers, ExpeditedFreight.com has a website that fits right in with the updated look and feel of the overall brand, complete with elements that simplify complex information and enhance user engagement.

Maintaining Brand Consistency

Consistency is key, and the AirFreight.com family of brands takes this to heart. ExpeditedFreight.com follows suit by integrating a large hero and bold photography. Such consistency maximizes the user journey and conversion opportunities.

Elevating Interactivity

Keeping users engaged is the first step to conversion. So interactive sliders and subtle motion on the website show off ExpeditedFreight.com’s vehicles, featuring key benefits and metrics for each one.

Simplifying a Wealth of Information

ExpeditedFreight.com contains so much information, and SmartBug needed to flex our creativity muscles to distill it. The website uses interactive flip cards as an intuitive way to help users explore more content and improve engagement.

Adding Depth Through Animation

No website should be one-dimensional, and ExpeditedFreight.com sought to create a higher-end look and feel. One way SmartBug did this was by adding Lottie animations to give slight motion to icons and highlight key services in the process.