Turtle Fur

Giving Customers the Warm-and-Fuzzies About Turtle Fur Outdoor Wear

Background

Turtle Fur^® has been a top outdoor headwear and accessories brand since 1982. Founded in Vermont, the brand designed The Turtle’s Neck—the first fleece neck warmer. Today, Turtle Fur keeps outdoor enthusiasts warm from head to toe, supporting their sense of adventure in any season.

Turtle Fur is committed to supporting outdoor access—and accessories—for all, acting as a force for good by investing in product sustainability and reducing waste. So the company turned to SmartBug Media^® to support this mission and create email campaigns. By combining content, design, and effective segmentation, the brand could share its story and enhance brand loyalty.

Confidence-Inspiring Content

Turtle Fur is a proud member of the B Corp community and donates 2 percent of its annual revenue through its Project Warmth initiative. SmartBug emphasized this philanthropic value, crafting content that highlights how Turtle Fur works to make the outdoors accessible for every adventure(r).

Interactivity and Engagement

There’s nothing dull about Turtle Fur, where “variety is the spice of life.” Our team took this mindset and ran with it, creating customer style guides featuring the brand’s diverse catalog of styles, colors, and types of head and neckwear.

Effective Segmentation

List segmentation tailors marketing to different customer groups. SmartBug categorized Turtle Fur’s customers based on interests, user groups, brand engagement, and location. The result? More personalized marketing campaigns designed to drive success.