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LeapThought


Modernizing Intelligent Construction Management

LeapThought on desktop
LeapThought on tablet
LeapThought on mobile

Background

FulcrumHQ by LeapThought is an intelligent construction management platform driving the digital transformation of project and asset management for the architecture, engineering, construction, and operations (AECO) sector.

When LeapThought first approached SmartBug®, the team sought a fresh online presence that would boost visual appeal to support sales-led conversations and awareness at both enterprise and government levels.

The web development team quickly began crafting a new website design that would catch users’ attention and drive them to request a consultation. Today, visitors are greeted with sleek menu navigation, boldly branded visuals, and strategically placed calls to action (CTAs) for increased user engagement.

Bold Brand Colors on desktop Bold Brand Colors on desktop

Bold Brand Colors

Vibrant colors in background gradients, graphics, buttons, and hovers create visual appeal and brand cohesion.

Product Showcase on desktop Product Showcase on mobile

Product Showcase

Custom designed dashboards illustrate a simplified version of the client’s software, including 3D model renderings.

Custom Imagery on mobile Custom Imagery on mobile

Custom Imagery

Custom graphics layered atop stock images offer the illusion of fully customized imagery specific to the intelligent construction management niche.