Lone Mountain Wagyu

Delivering a Beefed-Up User Experience to Sell More Meat

Background

Lone Mountain Wagyu is the leading U.S. purveyor of pasture-raised, 100-percent full-blood wagyu beef. With a booming direct-to-consumer e-commerce business, the company reached out to SmartBug Media^® for a website refresh that would better align its online presence with its modern, outside-the-box brand positioning. Additionally, Lone Mountain wanted to deliver a simplified, educational user experience that would help shoppers buy more beef, as well as celebrate the company’s thought leadership and decades of experience with premium beef.

Lone Mountain Wagyu building seamless retail experience on desktop

Lone Mountain Wagyu building seamless retail experience on desktop2

Building a Seamless Retail Experience

By integrating Shopify with HubSpot and creating a custom shopping cart interface, we were able to deliver customers a seamless retail experience.

Lone Mountain Wagyu recipe page on desktop

Lone Mountain Wagyu recipe page on mobile

Highlighting Products with a Recipe Gallery

With Lone Mountain’s customers in mind, we used a blog template to create a recipe gallery that showcases stunning product photography.

Lone Mountain Wagyu product page on mobile

Lone Mountain Wagyu product page on mobile2

Creating a Tantalizing UX with Tagging

The product pages not only include flavor profiles and prep tips, but they also show relevant recipes and product recommendations through the use of tagging.

Storytelling with High-Impact Visuals

We used a full-screen video on the About page to deliver a high-impact approach to Lone Mountain’s story.

Lone Mountain Wagyu tablet secondary scrolling feature on the About page

Lone Mountain Wagyu mobile secondary scrolling feature on the About page

Offering Easy Secondary Navigation

A secondary scrolling feature on the About page allows users to quickly and easily navigate through Lone Mountain’s company story.