Cedarhurst
Modernizing the Senior Living Landscape
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Background
Cedarhurst Senior Living was built on the premise of creating communities where people feel valued, supported, and empowered to lead a fulfilling life. With locations around the country, Cedarhurst offers inviting, accessible care to all of its residents. When the team at Cedarhurst approached SmartBug Media, they were looking for a total overhaul of their outdated website in favor of a brand new website specifically catered to each of the communities they serve. Now, with a fresh design, intuitive UX layout, and customized community sites, seniors and their loved ones can access the resources, reviews, and contact information they need to find a Cedarhurst community near them.
Additionally SmartBug created an inspiring staff recruitment video for Cedarhurst's senior living communities that highlights company perks and benefits.
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Captivating and Authentic Imagery
In collaboration with Cedarhurst, SmartBug Media built a new site with authentic, inviting imagery of the residents in their new communities.
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Strategic and Intuitive Navigation
Now visitors can access information about the residences in their area by clicking the “Find a Community” button at the top of the page.
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A Jump in Organic Traffic
After the new site launched, organic traffic ballooned, and traffic and qualified leads were up by 10 percent.
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Compelling Storytelling
Resident stories and the “Life at Cedarhurst” page now offer visitors practical information as they take this next big step in their life journey.