MyComplianceOffice
Knowing Your Risks Requires the Right View
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Background
MyComplianceOffice (MCO) provides SaaS compliance management software that enables companies around the world to reduce their risk of misconduct. With its singular focus on conduct risk, MCO has developed a fully integrated solution that helps clients of all sizes easily and affordably comply with confidence. MCO was looking for a website redesign and, more importantly, a re-architecture of its website. SmartBug Media™ dove deep into MCO’s data and information, including personas, goals, audits, and competitor analysis, to develop a new information architecture to meet MCO's growing needs. From this baseline, SmartBug was ultimately able to redesign the site with a professional look that meets customers’ growing expectations.
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Speaking to All Visitors
A dual content architecture serves visitors at various stages of the Buyer’s Journey, helping guide them no matter their level of compliance understanding.
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Using the Research
We created a detailed comparative industry review with contextual insights and recommendations. This data was key to building an industry best-in-class website.
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Relating to Prospects
Our analytics review and UX recommendations led to a site architecture that makes MCO relatable to prospective customers and encourages conversions.
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The Look of Compliance
The website uses images to reflect MCO’s global presence and the pivotal and structural nature of the logo mark.
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Perfecting the Palette
We refined the website’s color palette, using a muted dark blue for strength and replacing cyan with teal for greater contrast and readability.