Stacker Studio creates newsworthy stories for brands and distributes them to 3,000 publications. As the brand partnership arm of Stacker, Stacker Studio acts as an integrity filter between brands and news sites, with a “you scratch my back, I’ll scratch yours” approach—brands get high-quality newsworthy content while publications get increased traffic and engagement.
Stacker Studio approached SmartBug Media® with the goal of turning its website into a lead generation engine, complete with insights into how users are spending time on each page. The new website needed to encourage users to fill out a lead form and move through the funnel to become prospects and customers, all while incorporating messaging that created both cohesion with and differentiation from sister sites.
With the new site’s mega menu, visitors can navigate Stacker Studio’s key differentiators via responsive drop-downs spotlighting service focus and case studies. And thanks to custom images and hero designs, discovering new ways to earn media is easier than ever.
