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California Olive Ranch

Pressed for Results:
Email and SMS to Drive California Olive Ranch’s Marketing

California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media.
California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media.
California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media.

Background

Since 1998, California Olive Ranch has led the way in the sustainable cultivation, harvesting, and milling of olives for the manufacture of extra virgin olive oil. It’s the largest olive grower in California, operating out of a state-of-the-art production facility to ensure the highest quality standards and premium production methods. With a portfolio of nearly 50 products, California Olive Ranch is a staple in millions of households and restaurants across the country.

The brand knows olives from skin to stone—but it was less marketing savvy. So California Olive Ranch got in touch with SmartBug Media® with a special eye toward e-commerce. The goal? To increase open rates and sales from email and SMS marketing.

Thanks to an all-in communication approach, California Olive Ranch quickly achieved its goals and reduced checkout abandon.
California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media. California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media.

Spreading the Word About New Products

California Olive Ranch needed to drive sales for its olive oil products. The SmartBug team crafted a 360-degree campaign to increase brand awareness, honing in on right-time email and SMS messaging. Through a release and segmented re-send of communications promoting product launches, VIP ordering opportunities, and limited-time sales, the campaign drove $36,000+ in sales and sell-through of a limited-time-only annual olive oil. 

California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media. California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media.

Going All-In on SMS Marketing

As marketing experts, SmartBugs know that each component of your brand’s message matters, from how it looks to how it sounds. So the team approached  California Olive Ranch’s SMS marketing piece by piece, revamping the copy, design, and branding to boost engagement. Working seamlessly with email communications, the brand’s SMS flow click rates skyrocketed, increasing deliverability by 53 percent, campaign open rates by 145 percent, Klaviyo-attributed revenue by 62 percent, and placed-order rate by 130 percent.

California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media. California Olive Ranch email featuring olive oil and other products. Email designed by SmartBug Media.

Hyper-Segmenting Flows and Campaigns

Who should be on the receiving end of messages from an olive oil brand, anyway? California Olive Ranch provided information about its customer base, while SmartBug dug into the data to properly segment messages for the right audiences. In just six months, flows generated $76,000. That’s 25 percent of email-driven revenue!