Budgeting gets a bad rap for being tedious, monotonous, and detached from measurable outcomes. That’s exactly the narrative ResourceX hopes to change. ResourceX believes in the power of local government to address society’s most significant challenges through the strategic allocation of resources. By solving the resource equation through priority-based budgeting, ResourceX equips local governments with the tools necessary to support its citizens and achieve extraordinary results.
To reach the right customers, establish credibility, and showcase clear brand differentiation, the team at ResourceX knew they needed a complete overhaul of their brand: new messaging, new visual identity (including a logo), and a new website to transform their online presence. You can learn more about our creative and branding service offerings here.
The new website attracts visitors with its sleek layout, simple navigation, and seamless functionality. New messaging demystifies stereotypes about the local budgeting process and positions ResourceX as the hero. After all, priority-based budgeting isn’t just spreadsheets and numbers; it’s a customizable tool used to identify, clarify, and prioritize the needs of a community and turn dollars into data-based decisions.
Visitors to the new website are greeted by bold colors, custom product imagery, captivating animation, and streamlined mega menu navigation that work together to engage government entities of all sizes and call users to take action by requesting a demo, implementing a proven budgeting strategy, and supporting their community needs for short-term wins and sustained success.
