Giving a Field Service Software Company a Voice in a Time Crunch
Background
Service Fusion is an all-in-one field service management software provider designed to consolidate multiple systems into one streamlined platform. Its technology helps users lower operational costs and increase repeat business. Service Fusion came to SmartBug® in urgent need of a website redesign—within a tight timeline and under a realistic budget. It needed to connect with customers and educate potential buyers. We created a site that helps awareness-stage prospects understand exactly how field service management software works and clearly shows them how it fits their goals. It showcases topics that hit home and fluently address prospects’ biggest pain points.
Setting the Table for Expansion
We built a flexible site architecture that leaves room to easily scale content. It let us quickly lay the groundwork for even richer content in the future.
Connecting Customers to Relatable Content
Learning-focused features, like the “Why Service Fusion” page, teach prospects why they can’t go without Service Fusion solutions.
Highlighting Features to Drive Action
A clean features page makes decision-making easy. It prioritizes key features and displays them to maximize impact.
Crafting CTAs to Inspire Conversions
Custom CTAs are bold and coupled with stats to inspire confident conversions.
Layout that Commands Attention
Product screenshots are laid out in an eye-catching pattern. Along the way, call-outs highlight specific features in a stimulating image collage.
Delivering Results
The Service Fusion site experienced a 32% increase in total traffic year-over-year since launching. Key pages such as the Contact page received a nearly 5,000% increase in visits.
