Agentic AI in Marketing, Sales & Service
AI-Powered Agents
Discover when and how to leverage AI agents across Marketing, Sales, and Service Hubs, semi-custom agents from Agent.AI, or fully custom-built solutions tailored for your business.
Expert Insights
Ideas That Transform
Get inspired with fresh ideas to integrate AI into your UXand internal operations, while having your questions answered during interactive live Q&A sessions.
Experience a Custom AI Agent in Action
See SmartBug’s own AI agent in action on our website and discover how you can deliver a seamless, data-driven UX by integrating an agent into your own site. We’ll showcase how this data flows into HubSpot live during the event.
Win a Personalized AI Consulting Package
One lucky registrant will receive 20 hours of free AI consultation with SmartBug’s experts. This tailored package will help you strategize, implement, and optimize AI solutions across marketing, sales, or service—guiding you every step of the way.
Access to an Exclusive AI Workshop
Unlock Our AI Playbook for HubSpot
AI in Marketing Event
Kicking off SmartBug's Agentic AI Series, this event is designed for marketers looking to harness AI-powered automation to drive smarter, more efficient campaigns. We’ll explore how AI agents within HubSpot’s Marketing Hub and beyond can enhance personalization, optimize workflows, and accelerate results.
Our emcee Nick Salvatoriello will lead a fireside chat with a Isaac Min, Senior Product Marketing Manager at HubSpot, exploring the latest AI-driven tools in Marketing Hub, including Content Remix, Brand Voice, AI Assistants for social media, ads, email, and SMS, as well as AI-powered blog creation and podcasts. Next, Sam Mallikarjunan from Agent.ai will showcase AI agents built for marketing success. Finally, Mathieu Grandmaître from SmartBug Media will walk through the AI Roadmapping framework, helping you assess what’s needed to successfully implement AI in your marketing operations.
👇 Meet our speakers below!
AI in Sales Event
The second event in the Agentic AI Series is built for sales teams looking to leverage AI for better pipeline management, smarter forecasting, and faster deal cycles. With HubSpot Sales Hub’s AI-powered tools, sales leaders and reps can unlock predictive insights, automate tasks, and focus on what matters most—closing deals.
Our emcee Nick Salvatoriello will kick off with a fireside chat featuring Will Hughes, Senior Product Manager at HubSpot, diving into the latest AI innovations in Sales Hub, including AI Forecasting, Predictive Lead Scoring, Conversation Intelligence, and AI-powered sales email assistants. Then, Sam Mallikarjunan from Agent.ai will showcase how AI agents can optimize prospecting and follow-ups. Finally, Mathieu Grandmaître from SmartBug Media will walk through the AI Roadmapping framework, helping sales teams implement AI effectively to boost efficiency and revenue.
AI in Customer Service Event
The third event in the Agentic AI Series is designed for customer service and support teams looking to leverage AI to improve efficiency, reduce response times, and deliver exceptional customer experiences. With HubSpot Service Hub’s AI-powered tools, service teams can streamline interactions, automate routine tasks, and gain deeper insights into customer needs.
Our emcee Nick Salvatoriello will kick things off with a panel chat featuring David Barron, Product Strategy & GTM at HubSpot (who launched Breeze AI), and Bhargava Gade, Product Lead for Service Hub AI, exploring the latest AI-driven features in Service Hub, including AI Chatbots, AI Assistants, Conversation Intelligence, and AI-Generated Reports. Next, Sam Mallikarjunan from Agent.ai will showcase how AI agents can further optimize customer interactions. Finally, Mathieu Grandmaître from SmartBug Media will break down the AI Roadmapping framework, helping teams assess how to integrate AI seamlessly into their service operations.
HubSpot
SmartBug
Agent.AI
Kina Lara
HubSpot
Kina Lara is a Senior Product Marketing Manager for AI at HubSpot, where she defines positioning and messaging for the Breeze AI product suite. With extensive experience in product marketing across global ed tech and SaaS companies, Kina specializes in creating go-to-market strategies that drive AI adoption and showcase technological advancements to diverse audiences.
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Isaac Min
HubSpot
Isaac Min is a Senior Product Marketing Manager at HubSpot and champions the power of marketing automation and segmentation products within the Marketing Hub. He's dedicated to translating complex features into clear, impactful strategies that resonate with marketers. At Agentic AI in Marketing, Isaac will delve into the strategic application of AI for customer research, crafting compelling product narratives, and sharpening market positioning.
Will Hughes
HubSpot
Will Hughes is a Senior Product Manager at HubSpot, specializing in developing AI-driven solutions within the Sales Hub. With a strong background in data analytics and product development, Will leads the creation of tools that enhance sales processes and drive revenue growth. At the Agentic AI Event, he will share insights on integrating AI into sales strategies, focusing on how businesses can leverage HubSpot’s AI capabilities to optimize prospecting, lead management, and sales forecasting.
David Barron
HubSpot
David Barron is a Product Strategy & GTM Leader at HubSpot, where he plays a key role in shaping and launching AI-powered innovations within Service Hub. With a deep understanding of AI’s impact on customer service, David has helped drive product strategy, go-to-market execution, and AI adoption for businesses looking to optimize their support operations. At the Service Event, he will share insights on how AI-driven tools—like AI Chatbots, AI Assistants, and Conversation Intelligence—are transforming customer service, empowering teams to deliver faster, smarter, and more scalable support.
Bhargava Gade
HubSpot
Bhargava Gade is a Senior Product Manager at HubSpot, specializing in AI-driven solutions across Service Hub, Sales Hub, and Marketing Hub. With over a decade of experience in product development, he has played a key role in building AI-powered automation tools that enhance efficiency and customer engagement. At the Service Event, Bhargava will share insights on how businesses can leverage HubSpot’s AI capabilities to optimize service strategies.
Sam Mallikarjunan
Agent.ai
Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth. Sam is a former instructor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon and frequently offers insights on AI, marketing, and business strategy.
Mathieu Grandmaître
SmartBug
Mathieu Grandmaître is an AI Solutions Architect at SmartBug Media. He specializes in integrating AI with HubSpot to optimize marketing, sales, and customer success. With deep expertise in automation, demand generation, and revenue growth, Mathieu helps businesses unlock AI’s full potential. At SmartBug’s Agentic AI Event Series, he’ll share actionable insights on leveraging AI to drive smarter, faster, and more effective customer engagement.
Nick Salvatoriello
Your Emcee
Nick Salvatoriello is a seasoned B2B partnerships and customer marketing leader with extensive experience in meeting facilitation and community building. He was one of the first 250 employees at HubSpot, where he played a key role in HubSpot’s growth by leading the Solutions Partner Certification program at HubSpot Academy and HubSpot’s Agency Partner online training webinars. A three-time INBOUND speaker and inbound marketing aficionado, Nick also worked with top HubSpot Solutions Partners, where he helped train companies on inbound sales, lead generation, and content marketing strategies.