Crafting Multilingual Pages: A Guide to Implementing Language Variants in HubSpot Content Hub (CMS Hub)

Expanding your business’s reach involves more than just translating text. It’s about offering users a localized experience that resonates with them in their preferred languages. HubSpot Content Hub, formerly known as CMS Hub, offers tools and features specifically designed to efficiently manage multilingual content.

This article walks you step by step through creating and optimizing multilingual pages in HubSpot—plus, it offers expert tips to help you tackle the challenges of global content strategies.

Key Features of HubSpot Content Hub for Multilingual Pages

HubSpot Content Hub is your all-in-one solution for seamless content creation, management, and optimization. It simplifies the handling of multilingual content, enabling effective communication with a worldwide audience.

Here’s a comprehensive look at the platform’s key features tailored for implementing language variants:

Supported Languages

HubSpot Content Hub supports more than 60 languages, ensuring businesses can effectively engage with a global audience. Supported languages include:

• English

• Spanish

• Chinese (Mandarin)

• Hindi

• Arabic

• French

• Portuguese

• Bengali

• Russian

Enhanced Content Creation Tools

• AI-powered content generation: HubSpot Content Hub leverages sophisticated AI technology to facilitate the creation of multilingual content. These features assist in adapting your content to diverse global markets:

• Blog post generator: Produces engaging posts in multiple languages
• AI image generator: Creates culturally relevant visuals
• AI translation feature: Ensures accurate and effective translations

• Content repurposing: With the Content Remix feature, you can transform existing content into new formats and languages. For instance, you can repurpose a blog post into social media updates or podcasts in multiple languages.
• Podcast management: HubSpot Content Hub enables the creation and management of multilingual podcasts with integrated hosting and AI tools. These capabilities ensure you reach and connect with audiences across different languages.
  
  

Streamlined Content Management

• Content library and integration: Effortlessly manage your multilingual content with the enhanced content library. Monitor engagement across different languages and use the content embed function to seamlessly integrate HubSpot content into WordPress sites.
• Dynamic content management: Use HubSpot’s Dynamic Content feature to build flexible elements such as multilingual product listings and regional directories. Automatic synchronization of updates across related content guarantees consistency and streamlines your workflow.

Content Governance and Optimization

• Content review and access control: HubSpot reviews multilingual content and restricts access to designated team members. This enhances collaboration and upholds high quality standards across all languages.

• SEO enhancement: Boost your site’s visibility and search engine rankings for multilingual content with HubSpot’s SEO recommendations. The platform highlights potential issues and offers targeted solutions for each language variant.
• Analytics and reporting: Use built-in tools to track and assess the performance of your multilingual content across channels. Track metrics such as engagement rates and effectiveness in various languages to make informed decisions.

Personalization and Efficiency

• Tailored content experiences: Use smart content features to customize experiences for different audience segments and languages. Adjust messaging to fit specific customer profiles in multiple languages, enhancing engagement and conversion rates.

• Efficiency tools: Automate tasks and streamline workflows for multilingual content using tools such as Content Remix and AI features. This improved efficiency allows teams to focus on strategic initiatives for diverse language audiences.

HubSpot Content Hub integrates these advanced features into a cohesive platform, providing a comprehensive solution for managing multilingual content. It equips marketers with the tools they need to handle evolving content demands and maintain a robust digital presence across multiple languages.

How to Implement Multilingual Pages in HubSpot Content Hub

Use this step-by-step guide to manage and implement multilingual pages in HubSpot Content Hub and ensure a smooth integration of language variants into your content strategy:

• Set up your HubSpot account. Begin by navigating to HubSpot. Click "Log In" or "Get Started" to create your account. During the setup, provide relevant details about your business and objectives.

• Utilize multilingual features. HubSpot Content Hub offers automatic translation capabilities through AI tools powered by DeepL. This feature allows you to create new language versions or update existing content with translations. Be aware that automatic translation might not be available for custom blog modules and certain custom page elements.

• Create new language variants. Start by navigating to your content in HubSpot (e.g., webpages, landing pages, blog articles). Here’s how to add a new language version:

• Hover over the content item, select the "More" drop-down menu, and choose "Create multi-language variation."

• Choose your desired language from the drop-down menu.

• Activate the HubSpot translate option, click "Create," then adjust the translated content as needed and click "Publish."

• Update existing content with translations. If you need to update existing content with translations, follow these steps:

• Click on the item, go to the "File" menu, select "Multi-language" and then "AI Translate."

• Choose the original and target languages for translation.

• Decide if you want to replace the current content or save it as a new language variant, then click "Translate" to finalize.

• Enhance multilingual content performance. Incorporate the following strategies to optimize and manage your multilingual pages effectively:

• Use HubSpot’s SEO tools to conduct keyword research, optimize meta tags and headers, and track performance. 
• Apply dynamic content modules to personalize experiences based on user behavior and preferences.
• Engage your audience with chatbots, live chat, and interactive forms to capture leads and gather feedback.
• Enhance page load speeds by implementing image compression and browser caching. Additionally, use HubSpot’s CDN for rapid global content delivery.

By following these steps and strategies, you can ensure a well-managed, engaging multilingual content experience for your global audience within HubSpot Content Hub.

Your Path to Effective Multilingual Strategies with HubSpot

Implementing multilingual pages in HubSpot Content Hub can greatly enhance your global reach and user engagement. Apply the insights from this guide to build a robust multilingual content strategy. HubSpot’s advanced tools will support you in the process.

Unlock the full potential of your multilingual content with HubSpot Content Hub. For personalized guidance and expert support, contact SmartBug Media today.