Next-Level Content Management: How HubSpot CMS's AI Tools Are Transforming the Game for Enterprise Businesses

If you’ve taken a peek into HubSpot CMS (or, now, HubSpot Content Hub) recently, you may have noticed HubSpot’s rollout of powerful, efficient, and effective AI tools. 

Maybe you’ve experimented with an AI-assisted email or used one of the built-in wizards to whip up a social media caption or two. Maybe you’ve wondered about how to leverage these tools for greater content strategy—but figuring out exactly how to level up your entire enterprise’s content management with AI is still on your to-do list.

We’re here to help you check that box today. HubSpot AI and its CMS and Content Hub applications can make a world of difference in content creation, personalization, optimization, data integration, and scalability. You just need to know how to wield these tools well. 

Setting the Scene: Why Enterprise Clients Need an AI Content Edge

Breaking news: The best practices for content marketing are changing! 

Every other week, it can seem like we need to learn new generative engine optimization techniques or implement different subject line best practices for maximum open rates. To stay ahead of a game that’s always changing its rules, large companies and enterprises need a toolkit that saves them time and allows them the headspace to focus on strategy.  

Smart AI-driven content management is a big part of that toolkit. With HubSpot’s baked-in AI tools, Content Hub users can save time, boost creativity, and produce high-quality content that meets EEAT (experience, expertise, authoritativeness, trustworthiness) standards. 

As businesses aim to engage and convert their audiences more effectively, leveraging AI in content strategies can help achieve these goals faster and more efficiently without overwhelming their existing teams and talent. 

AI Features Enterprises Can Benefit from with HubSpot CMS and Content Hub

All this may sound nice in theory, but what are actual applications that enterprise businesses can use, day in and day out, that will save them time and help them roll out more valuable content? 

Here’s a quick overview of the AI tools changing the way we use HubSpot Content Hub: 

Automatic Content Suggestions

HubSpot’s AI content generator, woven throughout Content Hub in intuitively placed text fields, offers automatic content suggestions in response to thoughtful prompts, generating topic ideas, headlines, and even snippets supporting longer content. By automating part of the initial content brainstorming process, content creators can focus on refining and personalizing their message, which can ultimately enhance creativity and productivity.

AI-Powered SEO Recommendations

With the AI tools in HubSpot CMS (or Content Hub), content specialists can analyze their pieces to ensure they adhere to SEO best practices. HubSpot AI can provide actionable suggestions to improve search engine rankings, too, which can help teams make sure content is optimized for relevant keywords and enhanced visibility. 

[Image taken from HubSpot]

Tailored Content Delivery

Enterprise HubSpot users know that their target audiences expect precisely personalized content and creative elements that speak directly to them based on their user behaviors and preferences. 

Personalizing content at scale (for each of the wildly diverse audience segments a large business might have) would previously have been unthinkable. Now, with HubSpot AI, content teams can analyze customer data from general demographics to browsing patterns and individual visitor behavior, then use that information to deliver relevant content to specific users. 

This can: 

• Increase end user engagement
• Enhance customer satisfaction
• Build stronger customer relationships

As a result, brand loyalty, repeat transactions, and a company’s bottom line all can receive a boost. 

Continuous Content Performance Analysis

Ever wished that, once you released a piece of content out into the wild, you could keep tabs on it (effortlessly) and update it (seamlessly) based on how it’s actually doing (as well as your evolving content strategy)? 

HubSpot's AI tools continuously analyze content performance through metrics and user feedback. This ongoing assessment and the actions content teams can subsequently implement can: 

• Ensure content remains relevant: AI identifies trends and changes in user preferences, allowing you to update content accordingly.
• Provide insights for continuous improvement: Data-driven insights help refine and enhance your content strategy.
• Enhance future content strategy: By understanding what works and what doesn't, you can create more effective content. 
• Adapt to changing user preferences: Recommended content adjustments make your website more engaging and relevant.

Continuous, Iterative Use of Your Content 

Ever finished a blog post, put the final period in place, scheduled it for publishing, and then realized—wait, you still need to write social media content or emails to promote that post? 

With HubSpot’s CMS AI tools, you may be able to expedite those next few steps. 

HubSpot’s Content Remix tool allows enterprises to repurpose their top-performing content across multiple channels. For example, you can transform a blog article into an ad, a landing page, an email, or a social post with just a click. This AI-powered tool saves time and ensures your messaging remains consistent and effective across different platforms, expanding your reach and boosting customer acquisition.

Enhanced Data Integration

Data-driven content is the name of the game, but integrating customer information has always been just too much work—until now.

HubSpot Content Hub (previously HubSpot CMS) integrates seamlessly with HubSpot CRM, providing a comprehensive view of customer data. Having all customer interactions and data in one place can help you create content that truly resonates with your audience.

This can also empower marketing and sales alignment. A unified view of customer data helps marketing and sales teams work together more effectively, fueling consistent and personalized customer experiences. 

Scalability for Growing Enterprises

Growing businesses need tools that can scale with them, and Content Hub is designed to do just that. HubSpot’s CMS offers flexible and robust tools that support business growth. As your enterprise expands, these tools support growing content needs, adapt to increasing user traffic, and provide a scalable infrastructure (whether you're adding new products, entering new markets, or simply expanding your online presence). 

By integrating AI tools for content creation, personalization, optimization, and data management, HubSpot’s CMS and Content Hub empower enterprises to deliver high-quality, personalized content efficiently. This not only enhances customer satisfaction but also drives business growth, making it an indispensable tool for modern content management.

Great Power, Great Responsibility: Guidelines for Using These Tools Well

AI tools can revolutionize your content management, but only if they’re used wisely. 

To avoid producing subpar content, follow these best practices:

1. Regularly review AI-generated content: Make sure what you generate meets your standards and that your finished, edited version aligns with your brand voice.
   
   (A word to the wise: HubSpot’s AI brand voice tool can help here by analyzing your existing content and generating a summary that captures your unique style and tone!)
   
   
2. Avoid over-reliance: Use AI as a supplement to human creativity, not a replacement for it.
   
   
3. Fact-check rigorously: Keep in mind that AI can sometimes produce incorrect information.
   
   
4. Maintain diversity: Ensure your content avoids bias and includes diverse perspectives.
   
   
5. Update data sources: Regularly refresh the data AI uses to generate content to keep it relevant.
   
   
6. Prioritize user feedback: Continuously gather and incorporate feedback to improve AI outputs.

Transform Your Content Strategy with HubSpot CMS

HubSpot CMS’s AI tools are transforming content management for enterprise businesses by enhancing creation, personalization, optimization, data integration, and scalability. By following best practices, you can harness the power of AI to produce high-quality, engaging content that drives business growth.

Ready to explore more about how SmartBug Media’s content and AI-related services can benefit your enterprise? Contact us for further information and assistance, and take the first step toward elevating your content strategy.