Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!
July 2024
HIPAA + Sensitive Data
*see HubSpot for availability details
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HubSpot Update Details
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The introduction of the "Sensitive Property Value" category on the audit logs page marks a significant advancement in tracking changes to critical information. This new feature allows users to monitor and review changes to sensitive property values efficiently, providing detailed records that include both previous and new property values. This enhancement ensures that any changes to business-critical information are closely tracked, maintaining the integrity and security of sensitive data.
Learn More >
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| SmartBug's Impact |
This update is crucial for SmartBug clients, particularly those in healthcare, senior living, and any industry requiring stringent data security measures. By enabling the tracking of changes to sensitive property values, clients can now ensure compliance and safeguard critical information more effectively. The detailed records and audit logs help in monitoring user activity and maintaining data integrity, which is vital for businesses handling sensitive financial, personal, or healthcare data. This new feature aligns perfectly with our goal to provide top-notch, secure solutions tailored to our client's needs.
The HIPAA + SmartBug + HubSpot Journey Into The Future Begins Now >
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July 2024
Marketing Hub: Marketing SMS Replies
*available to Marketing Hub Professional and Enterprise customers
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HubSpot Update Details
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HubSpot's new Marketing SMS Replies feature enhances customer interactions by enabling front-office teams to manage SMS replies efficiently. This functionality allows for seamless, personalized two-way conversations with marketing contacts, transforming customer inquiries into interactive dialogues. It empowers marketers to engage with their audience in real-time, deliver timely messages, and build stronger relationships, ultimately driving engagement and brand loyalty.
Learn More >
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| SmartBug's Impact |
The addition of Marketing SMS Replies in HubSpot is a significant advancement for SmartBug clients seeking to enhance their customer engagement strategies. This feature allows businesses to maintain real-time, personalized communication with their audience, which is crucial for driving sales and building lasting relationships. By leveraging this functionality, SmartBug clients can efficiently manage customer interactions, deliver timely promotional messages, and analyze performance through native SMS tools, ensuring their marketing efforts are both effective and scalable.
See how we support Marketing Hub >
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July 2024
Sales Hub + Service Hub: User Out of Office for Inbox and Help Desk
*available to Professional and Enterprise customers
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HubSpot Update Details
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The User Out of Office feature for Inbox and Help Desk in HubSpot's Sales Hub and Service Hub allows admins and users to set out-of-office blocks based on individual time zones. This feature adjusts the user's availability status to "Away," preventing automatic assignment in inboxes or Help Desk systems during their absence. It ensures users are not disrupted by assignments while out of office, promoting better workload management and effective team collaboration across different time zones.
Learn More >
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| SmartBug's Impact |
We recognize the value of HubSpot's Blog Post Narration feature in enhancing the accessibility and reach of content marketing strategies. By incorporating audio versions of blog posts, SmartBug can help clients cater to a broader audience, including those who are visually impaired or those who simply enjoy consuming content on the go.
See how we support Sales Hub & Service Hub
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July 2024
Operations Hub: Workflows Health, Data Quality Digest, Dataset CSV Import
*see HubSpot for availability details
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HubSpot Update Details
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HubSpot’s Operations Hub has introduced several new features aimed at enhancing data management and workflow efficiency. The Workflows Health Tab provides a summary of workflows with potential issues and unused workflows, helping users manage risks efficiently. The Data Quality Digest delivers a weekly summary of data health, highlighting changes in issue volume and maintenance needs, and is accessible through Email, Slack, and Bell Notifications. Additionally, the ability to import CSV files to create datasets allows users to analyze and transform external data within HubSpot without mapping it to the HubSpot data model.
Learn More >
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| SmartBug's Impact |
For SmartBug clients, these new Operations Hub features are instrumental in maintaining data integrity and workflow efficiency. The Workflows Health Tab offers critical insights, allowing clients to identify and address potential workflow issues quickly. The Data Quality Digest provides a proactive approach to data management, ensuring clients are informed about data health and can prevent issues before they escalate. Importing CSV files to create datasets streamlines data analysis and reporting, making it easier for clients to work with external data. These features are especially beneficial for clients with extensive or complex databases, offering robust solutions to enhance data quality and operational effectiveness.
See how we support Operations Hub >
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July 2024
Smart CRM: New Workflow Actions for Associations
*available to Professional and Enterprise customers
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HubSpot Update Details
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The new workflow actions for associations in HubSpot’s Smart CRM enable admins to automate essential association management tasks. This includes applying, updating, or removing association labels and creating new associations based on matching property values. This functionality addresses the historically tedious and manual process of managing associations, allowing for scalable, automated management that improves data quality and reduces manual effort.
Learn More >
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| SmartBug's Impact |
For SmartBug clients, the introduction of automated association actions in HubSpot’s Smart CRM is a significant enhancement. This feature simplifies the management of associations and labels, making it easier to handle these tasks as their usage scales. By automating association management, clients can improve data quality and significantly reduce the manual workload involved. This is particularly beneficial for managing custom object associations and automating association labels, ensuring that data remains accurate and up-to-date without the need for extensive manual intervention.
See how we support HubSpot >
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Take advantage of SmartBug services for streamlined HubSpot implementation and effortlessly leverage these new updates. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!
