Reinvent Your Strategy with HubSpot INBOUND 2024 - A Look at Fall Updates [LIVE Coverage]

Welcome to SmartBug’s Live Blog Coverage of INBOUND 2024!

INBOUND 2024 is here, and it’s HubSpot’s most anticipated event of the year—and SmartBug’s largest presence yet (Stop by booth #24 to check it out). As HubSpot’s most decorated Elite Solutions Partner, we’re here to deliver the most important information, insights, and updates in real-time.__

We’ve got two of our own HubSpot Correspondents, Paul Schmidt, and Samuel St-Amour, on the ground, bringing you daily recaps and expert insights directly from the event floor. Whether it’s product announcements, thought-provoking sessions, or actionable takeaways, you can count on SmartBug to keep you in the loop.

What to Expect:

• Stay ahead with updates on HubSpot’s most exciting product releases and innovations as they happen at INBOUND24.
• Get key takeaways from top sessions, distilled into practical advice and insights.
• Learn from SmartBug’s elite team on how to implement HubSpot’s latest tools and strategies to drive sustainable growth in your business.

Stay tuned as we dive into HubSpot’s Fall Spotlight, which focuses on Reinvention—reinventing growth with tools that are easy to use, fast to adopt, and unified with data.

Notice – At SmartBug, we may discuss developments for HubSpot products or services, but these are not guarantees and are subject to change. Decisions should not be based solely on these projections, as they reflect current plans that may evolve without notice.

Correspondent Daily Recaps

Day 1 | Daily Correspondent Recap

The 3 Core Themes &  Updates

As part of fall spotlight, HubSpot is focusing their attention on three core themes:

Exciting new updates to Marketing Hub and Content Hub

The introduction of Breeze.ai - HubSpot’s new brand name for their suite of AI tools The launch of a new product -  Breeze Intelligence. 

Today’s go-to-market teams are held back by challenging market conditions hindered by slow and disconnected tools that impede growth. This is where HubSpot’s teams are focusing their efforts on and why they have selected the three core themes above to be this year’s INBOUND focus.

Marketing+ | Marketing & Content Hub Updates

HubSpot is once again unveiling groundbreaking AI-powered tools that will  enable marketers to effortlessly create, manage, and automate their content and lead generation. In today’s rapidly changing market, where efficiency and personalization are key, these innovations allow businesses to attract and engage customers more quickly and effectively—helping them stay competitive and adapt to shifting consumer behaviors.

Updates coming soon...

Breeze.ai by HubSpot

HubSpot is rebranding and enhancing its AI tools to better equip customer-facing teams with smarter, faster solutions.  These updates provide businesses with intuitive, AI-driven capabilities embedded directly into the platform—empowering teams to streamline workflows, improve customer interactions, and respond to market demands with agility.

Breeze Copilot - works with you

“A virtual assistant that works with you everywhere you go in HubSpot” 

HubSpot’s AI suite is undergoing not only a rebrand but also significant updates to enhance its functionality. What was formerly known as ChatSpot is now being relaunched as Breeze Co-Pilot, signaling a shift towards a more comprehensive, AI-powered assistant designed to optimize your entire HubSpot experience.

In addition to the rebrand, HubSpot is introducing a brand new feature called Breeze Agents—a set of four AI-driven specialists, each tailored to specific areas of your business. These agents are designed to help teams work smarter, faster, and more efficiently by automating key tasks and streamlining workflows across marketing, sales, content, and customer service.

Breeze Agents & AI across Hubs & Smart CRM - works for you

“Designed to automate manual tasks and work for you, so you can focus on more strategic work.”

1. Social Media Agent (Available in Marketing Hub Pro+)

The Social Agent is designed to assist marketing teams in managing social media efforts. From automating posts to optimizing engagement strategies, this AI-driven agent helps ensure your social media presence is always aligned with your overall marketing objectives. Say goodbye to manually scheduling posts, and let the Social Agent handle your marketing campaigns with ease.

2. Content Agent (Available in Content Hub Pro+)

Creating content at scale is now easier than ever with the Content Agent. This AI-powered assistant can generate content for landing pages, blog posts, case studies, and even podcasts, helping you keep your content pipeline full and relevant. Whether you’re launching a new campaign or simply need fresh ideas for blog posts, the Content Agent is here to support your content marketing efforts with high-quality, data-driven recommendations.

3. Prospecting Agent (Available in Sales Hub Pro & Enterprise)

Sales teams can now leverage the Prospecting Agent, which assists in identifying and engaging high-potential leads. By automating prospecting workflows and providing insights into lead quality, this agent helps your sales teams focus on converting the right prospects, reducing time wasted on cold leads. Whether you're working with Sales Hub Pro or Enterprise, the Prospecting Agent is your AI-powered partner in driving sales.

4. Customer Agent (Available in Service Hub Pro+)

Customer service just got a major upgrade with the Customer Agent. This AI-driven expert helps service teams manage customer inquiries more effectively, ensuring faster response times and better customer satisfaction. With capabilities embedded in Service Hub Pro+, the Customer Agent helps you create a seamless customer service experience, from automated responses to personalized support recommendations. 

Updates coming soon...

Breeze Intelligence

Breeze Intelligence is HubSpot’s latest AI-powered data enrichment and buyer intent tool, designed to help businesses streamline lead generation and conversion efforts. With access to over 20 million company profiles and 100+ rich attributes, including demographic and technographic data, Breeze Intelligence allows users to effortlessly discover and prioritize high-intent prospects. 

Integrated directly into HubSpot, this tool will help businesses enrich contact and company data, track buyer intent through website activity, and optimize conversion through form-shortening features—ultimately helping organizations make data-driven decisions faster and more effectively.

Updates coming soon...

CRM, Sales & Operations Hub Updates

We’re at a time where business owners and marketers are facing the challenge of needing to personalize their marketing more than ever, to better target and segment their lists, and to really engage at the right time. 

Beyond the three core themes updates, HubSpot has also developed a ton of new updates and enhancements to their Smart CRM, Sales Hub and Operations Hub features to help navigate this massive change of disruption that marketers are currently dealing with. 

Smart CRM

Updates coming soon...

Sales Hub

Updates coming soon...

Operations Hub

Updates coming soon...

That’s not all… | Other Updates from HubSpot & SmartBug

Session Insights | Day 1

Paul Schmidt | “The AI-Powered Marketing Playbook” by Kipp Bodnar & Kieran Flanagan

👉 Use AI to reverse engineer viral videos & top performing sales pitch emails. AI can help you understand the writing formats and styles that have the best chance of resonating with your audience.

🚀 Look for hidden troves of data that AI can leverage for analysis and content creation use cases - Remember SlideShare? YouTube transcriptions also contain a wealth of data

⚡️Another plug for Agent.AI . Take a look at Kieran Flanagan's agent which uses Agent.AI’s agent builder and can take a YouTube video and then help you write an effective LinkedIn post/summary. (See link in comments)

Holly Koch | “Implementing HubSpot: Things Every Admin Needs To Know" by Kyle Jepson”

 HubSpot's new features and functionalities:

👉 Starting with the Objects Library, now available to all tiers. It's super flexible—you can use templates to create custom objects for things like services, lists, courses, and appointments.

🚀 Big focus: sensitive data, including updates for handling HIPAA and other highly sensitive information. Importing data is now smarter too—HubSpot makes field type suggestions based on what you're uploading, which is a step up from just filling in missing values.

⚡️Multi-step forms are now live in HubSpot, making form-building much more dynamic. However, ticket properties aren’t yet included in the new form builder beta, but they are still available in the legacy version.

📊 For reporting, HubSpot has extended capabilities with data sets, and this feature is now available in the Pro tier.

🤖 Next up was Breeze, HubSpot's intelligence tool, which comes packed with features like buyer intent (free), form shortening (Starter tier), and data enrichment (credits-based). Breeze Copilot offers free and tier-specific features like social, content, prospecting, and customer agents depending on the Hub you’re using—Marketing Pro, Content Pro, Sales Pro, and Service Pro respectively.

Ale Melara | "Content is NOT king - The New Approach to Content Marketing" by Neil Patel 

With 4.6 billion pieces of content circulating online, it’s no surprise that 94.2% of content gets no organic traffic. The truth is, most content fails to gain traction, and AI is only adding to the overload.

👉  But does this mean creating content is no longer worth it? Absolutely not! While you can’t ignore social media, even lesser-known platforms can drive impressive results. And yes, blogging is still valuable—but success no longer depends on volume. People prefer concise, quick content over endless posts.

🚀 Engagement is the real game-changer now, not just content. The most successful blogs are focusing on:

• Updating existing content (68%) rather than constantly creating new (31%).
• Human-written blogs that outperform AI-generated ones in traffic and engagement.

⚡️ Blogging has shifted toward an ultra-long-tail keyword strategy, which may not generate huge traffic, but it’s where the real revenue lies.

So, what’s the new approach?

• Test content on platforms like X (formerly Twitter) to see what resonates with your audience.
• Turn winning content into short-form videos for platforms like Instagram, LinkedIn, TikTok, and Facebook.
• Use those winners to create long-form content like blogs or white papers.
• Repurpose successful blog posts into webinars to further engage your audience.

By focusing on quality, engagement, and repurposing, you can break through the noise of content overload and drive meaningful results.

What We Learned at INBOUND 2024: Key Takeaways and Next Steps

If you’re looking to implement these new tools and strategies into your growth strategy, now is the time to act. HubSpot’s focus on Reinvention has made it easier than ever to streamline your operations, unify your data, and grow your business. 

If you’re ready to transform your business with HubSpot’s newest tools, schedule a consultation with SmartBug today.