WesleyLife

Transforming the Aging Experience

Background

Built on more than 75 years in business, WesleyLife is transforming the aging experience. WesleyLife’s personalized approach, comprehensive services, and dynamic community events enable residents, families, and communities to pursue a life of joy.

As a longtime client of SmartBug Media and after completing a smaller website redesign project for its nonprofit foundation, WesleyLife once again turned to SmartBug to completely refresh its community sites with a focus on healthy living, at-home services, and well-being for the greater community, in keeping with brand values and community outreach efforts.

Now, web visitors are greeted with sleek navigation, joyful imagery, and an interactive map that allows users to seamlessly explore WesleyLife communities near them or their loved ones as the next chapters of their lives unfold.

WesleyLife Dynamic Imagery and Iconography

WesleyLife Dynamic Imagery & Iconography

New images and icons break the traditional mold of senior living and instead evoke feelings of freedom, dignity, and joy, which are all pillars of WesleyLife’s core messaging.

Responsive Animations on WesleyLife

Responsive UI/UX elements, including scrolls, animations, and subtle hover effects, ground users and call them to take actions such as contacting the WesleyLife team or finding a community nearest them.

Comprehensive Resource Library

For prospective residents and their families, exploring retirement options can feel daunting at first. Now, thanks to an extensive, filterable resource library, residents and loved ones can begin to educate themselves about the types of living options that best fit their circumstances and aspirations.

Searchable Community Locations

Web visitors ready to take the next step can now explore WesleyLife communities close to them. The new website’s searchable map functionality offers a seamless, user-first experience that connects users to the communities and services they’re seeking in a matter of seconds.